What drives internet users’ willingness to provide personal information?

Ching Hsuan Yeh, Yi Shun Wang, Shin Jeng Lin, Timmy H. Tseng, Hsin Hui Lin, Ying Wei Shih, Yi Hsuan Lai

研究成果: Article

4 引文 (Scopus)

摘要

Purpose: Considering that users’ information privacy concerns may affect the development of e-commerce, the purpose of this paper is to explore what drives internet users’ willingness to provide personal information; further, the paper examines how extrinsic rewards moderate the relationship between users’ information privacy concerns and willingness to provide personal information. Design/methodology/approach: Data collected from 345 valid internet users in the context of electronic commerce were analyzed using the partial least squares approach. Findings: The result showed that agreeableness, risk-taking propensity and experience of privacy invasion were three main antecedents of information privacy concerns among the seven individual factors. Additionally, information privacy concerns did not significantly affect users’ willingness to provide personal information in the privacy calculation mechanism; however, extrinsic rewards directly affected users’ disclosure intention. The authors found that extrinsic rewards had not moderated the relationship between users’ information privacy concerns and their willingness to provide personal information. Originality/value: This study is an exploratory effort to develop and validate a model for explaining why internet users were willing to provide personal information. The results of this study are helpful to researchers in developing theories of information privacy concerns and to practitioners in promoting internet users’ willingness to provide personal information in an e-commerce context.

原文English
頁(從 - 到)923-939
頁數17
期刊Online Information Review
42
發行號6
DOIs
出版狀態Published - 2018 十月 8

指紋

Internet
privacy
Electronic commerce
reward
electronic business
electronic commerce
invasion
methodology
Values

All Science Journal Classification (ASJC) codes

  • Information Systems
  • Computer Science Applications
  • Library and Information Sciences

引用此文

Yeh, Ching Hsuan ; Wang, Yi Shun ; Lin, Shin Jeng ; Tseng, Timmy H. ; Lin, Hsin Hui ; Shih, Ying Wei ; Lai, Yi Hsuan. / What drives internet users’ willingness to provide personal information?. 於: Online Information Review. 2018 ; 卷 42, 編號 6. 頁 923-939.
@article{ec18bb3bcf7c4a11bf80e9726a281870,
title = "What drives internet users’ willingness to provide personal information?",
abstract = "Purpose: Considering that users’ information privacy concerns may affect the development of e-commerce, the purpose of this paper is to explore what drives internet users’ willingness to provide personal information; further, the paper examines how extrinsic rewards moderate the relationship between users’ information privacy concerns and willingness to provide personal information. Design/methodology/approach: Data collected from 345 valid internet users in the context of electronic commerce were analyzed using the partial least squares approach. Findings: The result showed that agreeableness, risk-taking propensity and experience of privacy invasion were three main antecedents of information privacy concerns among the seven individual factors. Additionally, information privacy concerns did not significantly affect users’ willingness to provide personal information in the privacy calculation mechanism; however, extrinsic rewards directly affected users’ disclosure intention. The authors found that extrinsic rewards had not moderated the relationship between users’ information privacy concerns and their willingness to provide personal information. Originality/value: This study is an exploratory effort to develop and validate a model for explaining why internet users were willing to provide personal information. The results of this study are helpful to researchers in developing theories of information privacy concerns and to practitioners in promoting internet users’ willingness to provide personal information in an e-commerce context.",
author = "Yeh, {Ching Hsuan} and Wang, {Yi Shun} and Lin, {Shin Jeng} and Tseng, {Timmy H.} and Lin, {Hsin Hui} and Shih, {Ying Wei} and Lai, {Yi Hsuan}",
year = "2018",
month = "10",
day = "8",
doi = "10.1108/OIR-09-2016-0264",
language = "English",
volume = "42",
pages = "923--939",
journal = "Online Information Review",
issn = "1468-4527",
publisher = "Emerald Group Publishing Ltd.",
number = "6",

}

What drives internet users’ willingness to provide personal information? / Yeh, Ching Hsuan; Wang, Yi Shun; Lin, Shin Jeng; Tseng, Timmy H.; Lin, Hsin Hui; Shih, Ying Wei; Lai, Yi Hsuan.

於: Online Information Review, 卷 42, 編號 6, 08.10.2018, p. 923-939.

研究成果: Article

TY - JOUR

T1 - What drives internet users’ willingness to provide personal information?

AU - Yeh, Ching Hsuan

AU - Wang, Yi Shun

AU - Lin, Shin Jeng

AU - Tseng, Timmy H.

AU - Lin, Hsin Hui

AU - Shih, Ying Wei

AU - Lai, Yi Hsuan

PY - 2018/10/8

Y1 - 2018/10/8

N2 - Purpose: Considering that users’ information privacy concerns may affect the development of e-commerce, the purpose of this paper is to explore what drives internet users’ willingness to provide personal information; further, the paper examines how extrinsic rewards moderate the relationship between users’ information privacy concerns and willingness to provide personal information. Design/methodology/approach: Data collected from 345 valid internet users in the context of electronic commerce were analyzed using the partial least squares approach. Findings: The result showed that agreeableness, risk-taking propensity and experience of privacy invasion were three main antecedents of information privacy concerns among the seven individual factors. Additionally, information privacy concerns did not significantly affect users’ willingness to provide personal information in the privacy calculation mechanism; however, extrinsic rewards directly affected users’ disclosure intention. The authors found that extrinsic rewards had not moderated the relationship between users’ information privacy concerns and their willingness to provide personal information. Originality/value: This study is an exploratory effort to develop and validate a model for explaining why internet users were willing to provide personal information. The results of this study are helpful to researchers in developing theories of information privacy concerns and to practitioners in promoting internet users’ willingness to provide personal information in an e-commerce context.

AB - Purpose: Considering that users’ information privacy concerns may affect the development of e-commerce, the purpose of this paper is to explore what drives internet users’ willingness to provide personal information; further, the paper examines how extrinsic rewards moderate the relationship between users’ information privacy concerns and willingness to provide personal information. Design/methodology/approach: Data collected from 345 valid internet users in the context of electronic commerce were analyzed using the partial least squares approach. Findings: The result showed that agreeableness, risk-taking propensity and experience of privacy invasion were three main antecedents of information privacy concerns among the seven individual factors. Additionally, information privacy concerns did not significantly affect users’ willingness to provide personal information in the privacy calculation mechanism; however, extrinsic rewards directly affected users’ disclosure intention. The authors found that extrinsic rewards had not moderated the relationship between users’ information privacy concerns and their willingness to provide personal information. Originality/value: This study is an exploratory effort to develop and validate a model for explaining why internet users were willing to provide personal information. The results of this study are helpful to researchers in developing theories of information privacy concerns and to practitioners in promoting internet users’ willingness to provide personal information in an e-commerce context.

UR - http://www.scopus.com/inward/record.url?scp=85053304097&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=85053304097&partnerID=8YFLogxK

U2 - 10.1108/OIR-09-2016-0264

DO - 10.1108/OIR-09-2016-0264

M3 - Article

AN - SCOPUS:85053304097

VL - 42

SP - 923

EP - 939

JO - Online Information Review

JF - Online Information Review

SN - 1468-4527

IS - 6

ER -