The effects of information sharing and interactivity on the intention to use social networking websites

Fan Yun Pai, Tsu Ming Yeh

研究成果: Article同行評審

13 引文 斯高帕斯(Scopus)

摘要

Social networking sites (SNSs), which satisfy the primary demands of making friends, learning, and shopping, and are inseparable from human life, have been booming in recent years that domestic or international websites have endeavored to have users access to their websites. This study proposed relational model to examine the intention to use SNSs, and also applied a questionnaire survey to examine differences in this intention among various user groups. The findings indicated that that, in order to promote the intention to use social networking sites, managers should work to enhance interactivity and information sharing, and should also consider the feelings and attitudes of users. Different user groups lead to different outcomes with regard to the intention to use model developed in this work. However, the intention to use of most users in the sample groups was enhanced by the SNSs characteristics of information sharing and perceived playfulness.

原文English
頁(從 - 到)2191-2207
頁數17
期刊Quality and Quantity
48
發行號4
DOIs
出版狀態Published - 2014 六月

All Science Journal Classification (ASJC) codes

  • Statistics and Probability
  • Social Sciences(all)

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