TY - GEN
T1 - The assessment of intelligent agent in the B2C e-Commerce negotiation
AU - Liang, Wen Yau
PY - 2011/7/26
Y1 - 2011/7/26
N2 - An agent can be seen as a software and/or hardware component of system which is capable of acting exactingly in order to accomplish tasks on behalf of its user. However, intelligent agent is still quite a new technology and researches in this area primarily focus on developing technologies in agent systems itself, and research works which evaluate the intelligent agent performance are few and far between. This research applies intelligent agent to B2C e-Commerce negotiation. An experimental design is then used to collect experiment data and a questionnaire is conducted to investigate the benefits of intelligent agent systems. Results show that intelligent systems do improve performance of negotiation system, in both experiment and questionnaire analysis.
AB - An agent can be seen as a software and/or hardware component of system which is capable of acting exactingly in order to accomplish tasks on behalf of its user. However, intelligent agent is still quite a new technology and researches in this area primarily focus on developing technologies in agent systems itself, and research works which evaluate the intelligent agent performance are few and far between. This research applies intelligent agent to B2C e-Commerce negotiation. An experimental design is then used to collect experiment data and a questionnaire is conducted to investigate the benefits of intelligent agent systems. Results show that intelligent systems do improve performance of negotiation system, in both experiment and questionnaire analysis.
UR - http://www.scopus.com/inward/record.url?scp=79960609336&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=79960609336&partnerID=8YFLogxK
M3 - Conference contribution
AN - SCOPUS:79960609336
SN - 9789881821034
T3 - IMECS 2011 - International MultiConference of Engineers and Computer Scientists 2011
SP - 69
EP - 72
BT - IMECS 2011 - International MultiConference of Engineers and Computer Scientists 2011
T2 - International MultiConference of Engineers and Computer Scientists 2011, IMECS 2011
Y2 - 16 March 2011 through 18 March 2011
ER -