Madvertiser: A system for mobile advertising in mobile peer-to-peer environments

Wan Shiou Yang, Bing Ruei Lin

研究成果: Paper

1 引文 斯高帕斯(Scopus)

摘要

Mobile advertising provides an opportunity to connect with consumers on a personal level, with ads that reflect their on-the-go need states and moments of decision. Mobile advertising systems thus have attracted much attention in both research and practice in recent years. In this research, we designed a novel system to provide peer-to-peer mobile ads. By using the designed system, a point of interest can send out an ad to a mobile user who is close by. When two mobile users are within a certain distance, their ads may be exchanged. In this research, we therefore propose approaches for mobile peers to exchange their ads and develop an incentive model for encouraging people share their data. We preliminarily evaluate the performance of the designed system by using simulation approach. Through simulated experiments, it was shown that the proposed system can distribute ads effectively but avoid the over flooding problem.

原文English
出版狀態Published - 2014 一月 1
事件18th Pacific Asia Conference on Information Systems, PACIS 2014 - Chengdu, China
持續時間: 2014 六月 242014 六月 28

Other

Other18th Pacific Asia Conference on Information Systems, PACIS 2014
國家China
城市Chengdu
期間14-06-2414-06-28

All Science Journal Classification (ASJC) codes

  • Information Systems

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  • 引用此

    Yang, W. S., & Lin, B. R. (2014). Madvertiser: A system for mobile advertising in mobile peer-to-peer environments. 論文發表於 18th Pacific Asia Conference on Information Systems, PACIS 2014, Chengdu, China.