Abstract
Purpose: Grounded on the value-based adoption model and innovation diffusion theory, this study examined consumer purchase decisions of mobile Global Positioning System (GPS) navigation apps. In addition, this study also investigated the moderating role that perceived availability of free substitutes (PAFS) plays in the relationship between perceived value and purchase intention. The paper aims to discuss these issues. Design/methodology/approach: Data collected from 219 mobile users were analyzed against the research model using the partial least squares approach. Findings: The results showed that compatibility, relative advantage, perceived enjoyment, perceived cost (positively), and complexity (negatively) influenced these users’ value perceptions and purchase decisions. Furthermore, PAFS significantly weakened the positive relationship between perceived value and purchase intentions. Practical implications: Based on these findings, the authors provide practical suggestions for mobile app developers to increase mobile app sales. This study also helps advance knowledge of mobile internet marketing. Originality/value: This study is a pioneering effort in explaining consumer purchase intentions in the context of mobile GPS navigation app.
| Original language | English |
|---|---|
| Pages (from-to) | 251-274 |
| Number of pages | 24 |
| Journal | Internet Research |
| Volume | 28 |
| Issue number | 1 |
| DOIs | |
| Publication status | Published - 2018 Jan 1 |
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All Science Journal Classification (ASJC) codes
- Communication
- Sociology and Political Science
- Economics and Econometrics
Cite this
}
What drives users’ intentions to purchase a GPS Navigation app : The moderating role of perceived availability of free substitutes. / Wang, Yu Yin; Lin, Hsin Hui; Wang, Yi Shun; Shih, Ying Wei; Wang, Ssu Ting.
In: Internet Research, Vol. 28, No. 1, 01.01.2018, p. 251-274.Research output: Contribution to journal › Article
TY - JOUR
T1 - What drives users’ intentions to purchase a GPS Navigation app
T2 - The moderating role of perceived availability of free substitutes
AU - Wang, Yu Yin
AU - Lin, Hsin Hui
AU - Wang, Yi Shun
AU - Shih, Ying Wei
AU - Wang, Ssu Ting
PY - 2018/1/1
Y1 - 2018/1/1
N2 - Purpose: Grounded on the value-based adoption model and innovation diffusion theory, this study examined consumer purchase decisions of mobile Global Positioning System (GPS) navigation apps. In addition, this study also investigated the moderating role that perceived availability of free substitutes (PAFS) plays in the relationship between perceived value and purchase intention. The paper aims to discuss these issues. Design/methodology/approach: Data collected from 219 mobile users were analyzed against the research model using the partial least squares approach. Findings: The results showed that compatibility, relative advantage, perceived enjoyment, perceived cost (positively), and complexity (negatively) influenced these users’ value perceptions and purchase decisions. Furthermore, PAFS significantly weakened the positive relationship between perceived value and purchase intentions. Practical implications: Based on these findings, the authors provide practical suggestions for mobile app developers to increase mobile app sales. This study also helps advance knowledge of mobile internet marketing. Originality/value: This study is a pioneering effort in explaining consumer purchase intentions in the context of mobile GPS navigation app.
AB - Purpose: Grounded on the value-based adoption model and innovation diffusion theory, this study examined consumer purchase decisions of mobile Global Positioning System (GPS) navigation apps. In addition, this study also investigated the moderating role that perceived availability of free substitutes (PAFS) plays in the relationship between perceived value and purchase intention. The paper aims to discuss these issues. Design/methodology/approach: Data collected from 219 mobile users were analyzed against the research model using the partial least squares approach. Findings: The results showed that compatibility, relative advantage, perceived enjoyment, perceived cost (positively), and complexity (negatively) influenced these users’ value perceptions and purchase decisions. Furthermore, PAFS significantly weakened the positive relationship between perceived value and purchase intentions. Practical implications: Based on these findings, the authors provide practical suggestions for mobile app developers to increase mobile app sales. This study also helps advance knowledge of mobile internet marketing. Originality/value: This study is a pioneering effort in explaining consumer purchase intentions in the context of mobile GPS navigation app.
UR - http://www.scopus.com/inward/record.url?scp=85041424327&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85041424327&partnerID=8YFLogxK
U2 - 10.1108/IntR-11-2016-0348
DO - 10.1108/IntR-11-2016-0348
M3 - Article
AN - SCOPUS:85041424327
VL - 28
SP - 251
EP - 274
JO - Internet Research
JF - Internet Research
SN - 1066-2243
IS - 1
ER -