Understanding the individual difference antecedents of perceived enjoyment in the acceptance of blogging

Yi-Shun Wang, Hsin Hui Lin

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

With the proliferation of Weblogs (blogs) use in university educational contexts, developing a better understanding of university students' knowledge sharing behavior through blogging has become an important topic for practitioners and academics. While perceived enjoyment has been found to have a significant influence on behavioral intentions to use blogs or hedonic systems, few studies have investigated the antecedents of perceived enjoyment in the acceptance of blogging. The main purpose of the present study is to explore the various individual difference antecedents of perceived enjoyment and examine how they influence behavioral intention to blog through the mediation of perceived enjoyment. Based on the previous literature, the Big Five personality traits (i.e., extraversion, agreeableness, conscientiousness, neuroticism, and openness to experience), as well as computer self-efficacy and personal innovation in information technology (PIIT), are hypothesized as potential antecedents of perceived enjoyment in the acceptance of blogging. Data will be collected from respondents in Taiwan to test the research model using structural equation modeling approach. The results of this study will enhance our understanding of students' knowledge sharing behavior through blogging, and provide several prominent implications for e-learning research and practice.

Original languageEnglish
Title of host publicationProceedings of the 13th WSEAS International Conference on Systems - Held as part of the 13th WSEAS CSCC Multiconference
Pages316-321
Number of pages6
Publication statusPublished - 2009 Dec 1
Event13th WSEAS International Conference on Systems - Held as part of the 13th WSEAS CSCC Multiconference - Rodos, Greece
Duration: 2009 Jul 222009 Jul 24

Publication series

NameProceedings of the 13th WSEAS International Conference on Systems - Held as part of the 13th WSEAS CSCC Multiconference

Other

Other13th WSEAS International Conference on Systems - Held as part of the 13th WSEAS CSCC Multiconference
CountryGreece
CityRodos
Period09-07-2209-07-24

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All Science Journal Classification (ASJC) codes

  • Control and Systems Engineering
  • Electrical and Electronic Engineering

Cite this

Wang, Y-S., & Lin, H. H. (2009). Understanding the individual difference antecedents of perceived enjoyment in the acceptance of blogging. In Proceedings of the 13th WSEAS International Conference on Systems - Held as part of the 13th WSEAS CSCC Multiconference (pp. 316-321). (Proceedings of the 13th WSEAS International Conference on Systems - Held as part of the 13th WSEAS CSCC Multiconference).