Understanding retailers' acceptance of virtual stores

Research output: Contribution to journalArticle

4 Citations (Scopus)

Abstract

The acceptance of e-commerce among consumers has stimulated the rise of virtual stores. Increasing traditional retailers or people who do not have sufficient capital for maintaining a brick-And-mortar store have considered using virtual stores to reach global market. In the e-commerce literature, there has been rich research evidence concerning consumers' acceptance of virtual stores. However, rigorous academic research on retailers' acceptance of virtual stores is relatively scarce today. This study draws upon the theory of planned behavior and information richness theory to propose an integrated theoretical model. A field survey is used to collect data from e-Tailers. The data are analyzed to examine the six relationships posited in the research model. Findings of this study provide a further research avenue for e-commerce, and implications for those who are managing or considering using virtual stores.

Original languageEnglish
Pages (from-to)328-336
Number of pages9
JournalKnowledge Management and E-Learning
Volume2
Issue number3
Publication statusPublished - 2010 Sep 1

Fingerprint

electronic business
acceptance
information theory
Information theory
Brick
Mortar
Retailers
Acceptance
Virtual store
market
evidence
Electronic commerce

All Science Journal Classification (ASJC) codes

  • Education
  • Management of Technology and Innovation

Cite this

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Understanding retailers' acceptance of virtual stores. / Chen, Ya-Ling.

In: Knowledge Management and E-Learning, Vol. 2, No. 3, 01.09.2010, p. 328-336.

Research output: Contribution to journalArticle

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