Understanding online impulsive purchase intention: The role of extrinsic product cues

Ying-wei Shih, Chun Yu Hsiung, Ya Ling Wu

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

How do consumers assess product quality when confronted with multiple cues? This study examines the dissimilar use of product information cues in product evaluations of Web sites. The cue diagnosticity framework is then used to assess the effects of antecedents - engagement, risk, and positive and negative emotions - on consumer cognitive processing and online impulsive purchase. Therefore, four experiments were designed to test the effects of extrinsic cues—ranking and sales—on consumers’ purchase intention. Data collected from 160 customers provide strong support for the research model. The implications of the findings are discussed along with directions for future research.

Original languageEnglish
Title of host publicationAMCIS 2017 - America's Conference on Information Systems
Subtitle of host publicationA Tradition of Innovation
PublisherAmericas Conference on Information Systems
Volume2017-August
ISBN (Electronic)9780996683142
Publication statusPublished - 2017 Jan 1
EventAmerica�s Conference on Information Systems: A Tradition of Innovation, AMCIS 2017 - Boston, United States
Duration: 2017 Aug 102017 Aug 12

Other

OtherAmerica�s Conference on Information Systems: A Tradition of Innovation, AMCIS 2017
CountryUnited States
CityBoston
Period17-08-1017-08-12

All Science Journal Classification (ASJC) codes

  • Computer Science Applications
  • Information Systems
  • Computer Networks and Communications

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