Understanding individual adoption of mobile booking service: An empirical investigation

Yi Shun Wang; Yi Wen Liao

doi:10.1089/cpb.2007.0203

Understanding individual adoption of mobile booking service: An empirical investigation

Yi Shun Wang, Yi Wen Liao

Department of Information Management

Research output: Contribution to journal › Article › peer-review

22 Citations (Scopus)

Abstract

Based on information systems acceptance literature, this study develops an integrated model to predict and explain behavioral intention to use mobile booking (m-booking). Data collected from 201 users in Taiwan are tested against the research model, using the structural equation modeling approach. The proposed model is mostly supported by the empirical data. The findings of this study provide several crucial implications for m-booking service practitioners and researchers.

Original language	English
Pages (from-to)	603-605
Number of pages	3
Journal	Cyberpsychology and Behavior
Volume	11
Issue number	5
DOIs	https://doi.org/10.1089/cpb.2007.0203
Publication status	Published - 2008 Oct 1

All Science Journal Classification (ASJC) codes

Communication
Applied Psychology
Human-Computer Interaction

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