Understanding individual adoption of mobile booking service: An empirical investigation

Yi Shun Wang, Yi Wen Liao

Research output: Contribution to journalArticle

22 Citations (Scopus)

Abstract

Based on information systems acceptance literature, this study develops an integrated model to predict and explain behavioral intention to use mobile booking (m-booking). Data collected from 201 users in Taiwan are tested against the research model, using the structural equation modeling approach. The proposed model is mostly supported by the empirical data. The findings of this study provide several crucial implications for m-booking service practitioners and researchers.

Original languageEnglish
Pages (from-to)603-605
Number of pages3
JournalCyberpsychology and Behavior
Volume11
Issue number5
DOIs
Publication statusPublished - 2008 Oct 1

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All Science Journal Classification (ASJC) codes

  • Communication
  • Applied Psychology
  • Human-Computer Interaction

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