Abstract
Based on information systems acceptance literature, this study develops an integrated model to predict and explain behavioral intention to use mobile booking (m-booking). Data collected from 201 users in Taiwan are tested against the research model, using the structural equation modeling approach. The proposed model is mostly supported by the empirical data. The findings of this study provide several crucial implications for m-booking service practitioners and researchers.
| Original language | English |
|---|---|
| Pages (from-to) | 603-605 |
| Number of pages | 3 |
| Journal | Cyberpsychology and Behavior |
| Volume | 11 |
| Issue number | 5 |
| DOIs | |
| Publication status | Published - 2008 Oct 1 |
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All Science Journal Classification (ASJC) codes
- Communication
- Applied Psychology
- Human-Computer Interaction
Cite this
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Understanding individual adoption of mobile booking service : An empirical investigation. / Wang, Yi Shun; Liao, Yi Wen.
In: Cyberpsychology and Behavior, Vol. 11, No. 5, 01.10.2008, p. 603-605.Research output: Contribution to journal › Article
TY - JOUR
T1 - Understanding individual adoption of mobile booking service
T2 - An empirical investigation
AU - Wang, Yi Shun
AU - Liao, Yi Wen
PY - 2008/10/1
Y1 - 2008/10/1
N2 - Based on information systems acceptance literature, this study develops an integrated model to predict and explain behavioral intention to use mobile booking (m-booking). Data collected from 201 users in Taiwan are tested against the research model, using the structural equation modeling approach. The proposed model is mostly supported by the empirical data. The findings of this study provide several crucial implications for m-booking service practitioners and researchers.
AB - Based on information systems acceptance literature, this study develops an integrated model to predict and explain behavioral intention to use mobile booking (m-booking). Data collected from 201 users in Taiwan are tested against the research model, using the structural equation modeling approach. The proposed model is mostly supported by the empirical data. The findings of this study provide several crucial implications for m-booking service practitioners and researchers.
UR - http://www.scopus.com/inward/record.url?scp=52749098261&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=52749098261&partnerID=8YFLogxK
U2 - 10.1089/cpb.2007.0203
DO - 10.1089/cpb.2007.0203
M3 - Article
C2 - 18785821
AN - SCOPUS:52749098261
VL - 11
SP - 603
EP - 605
JO - Cyberpsychology, Behavior, and Social Networking
JF - Cyberpsychology, Behavior, and Social Networking
SN - 2152-2715
IS - 5
ER -