Abstract
This study based upon Zuellig Pharma Inc. in Taiwan has revealed that some TQM methods and tools can be very effective in guiding TQM implementation successfully for the marketing and sales division in a healthcare and pharmaceutical logistics organization. In addition, this study not only states the importance of the quality of employees but also discusses the integration and transformation of the marketing and sales division during the implementation process. From the training of employees to the formation of the marketing-sales team, the team performed extremely well in reducing costs, increasing profits, and meeting the expected target. More importantly, the commitment from management and the determination from this marketing-sales team have significantly improved their own competitiveness through the heart of continuous improvement.
| Original language | English |
|---|---|
| Pages (from-to) | 1171-1178 |
| Number of pages | 8 |
| Journal | Total Quality Management and Business Excellence |
| Volume | 15 |
| Issue number | 9-10 |
| DOIs | |
| Publication status | Published - 2004 Nov 1 |
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All Science Journal Classification (ASJC) codes
- Business, Management and Accounting(all)
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TQM implementation in a healthcare and pharmaceutical logistics organization : The case of Zuellig Pharma in Taiwan. / Chen, Hsuan Kai; Chen, Hsuan Yueh; Wu, Hsin-Hung; Lin, Wen Tsann.
In: Total Quality Management and Business Excellence, Vol. 15, No. 9-10, 01.11.2004, p. 1171-1178.Research output: Contribution to journal › Article
TY - JOUR
T1 - TQM implementation in a healthcare and pharmaceutical logistics organization
T2 - The case of Zuellig Pharma in Taiwan
AU - Chen, Hsuan Kai
AU - Chen, Hsuan Yueh
AU - Wu, Hsin-Hung
AU - Lin, Wen Tsann
PY - 2004/11/1
Y1 - 2004/11/1
N2 - This study based upon Zuellig Pharma Inc. in Taiwan has revealed that some TQM methods and tools can be very effective in guiding TQM implementation successfully for the marketing and sales division in a healthcare and pharmaceutical logistics organization. In addition, this study not only states the importance of the quality of employees but also discusses the integration and transformation of the marketing and sales division during the implementation process. From the training of employees to the formation of the marketing-sales team, the team performed extremely well in reducing costs, increasing profits, and meeting the expected target. More importantly, the commitment from management and the determination from this marketing-sales team have significantly improved their own competitiveness through the heart of continuous improvement.
AB - This study based upon Zuellig Pharma Inc. in Taiwan has revealed that some TQM methods and tools can be very effective in guiding TQM implementation successfully for the marketing and sales division in a healthcare and pharmaceutical logistics organization. In addition, this study not only states the importance of the quality of employees but also discusses the integration and transformation of the marketing and sales division during the implementation process. From the training of employees to the formation of the marketing-sales team, the team performed extremely well in reducing costs, increasing profits, and meeting the expected target. More importantly, the commitment from management and the determination from this marketing-sales team have significantly improved their own competitiveness through the heart of continuous improvement.
UR - http://www.scopus.com/inward/record.url?scp=8644246085&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=8644246085&partnerID=8YFLogxK
U2 - 10.1080/1478336042000255550
DO - 10.1080/1478336042000255550
M3 - Article
AN - SCOPUS:8644246085
VL - 15
SP - 1171
EP - 1178
JO - Total Quality Management and Business Excellence
JF - Total Quality Management and Business Excellence
SN - 1478-3363
IS - 9-10
ER -