In this study, we examine the behavioral intentions of the elderly, with regard to experiencing virtual reality leisure activities, and propose a new experience model with experience value as a mediating variable. We gathered 294 effective samples consisting of elderly people. Each elderly respondent experienced the activities for ten weeks. The results show that experience value is not only able to effectively predict behavioral intentions (including purchases and ongoing participation), but it is also a mediating variable in the relationship between experience quality and behavioral intentions. These findings fully confirm the importance of “giving consumers a satisfaction experience” advocated in the literature on the experience economy. The present study also shows that experience seeking and experience quality both have a significant positive relationship with experience value, and that experience value in turn influences behavioral intentions, providing empirical support for the conceptualization of virtual reality leisure activity for elderly people.
All Science Journal Classification (ASJC) codes
- Life-span and Life-course Studies