The stickiness intention of group-buying websites: The integration of the commitment–trust theory and e-commerce success model

Wei Tsong Wang, Yi Shun Wang, En Ru Liu

Research output: Contribution to journalArticle

98 Citations (Scopus)


The success of consumer-to-business (C2B) group-buying websites (GBWs) relies heavily on consumers’ relationships with the GBWs, a topic not yet adequately investigated in the existing literature. In addition, there is a transition from the technical and/or transactional views in e-commerce studies to a relational view. However, such studies have focused on business-to-consumer contexts. By integrating the e-commerce success model and commitment–trust theory, we developed a model of GBW stickiness, which is examined using data collected from 280 GBW users. The results indicated that relationship commitment, trust, and satisfaction were key determinants of stickiness intention. Theoretical and practical implications are also discussed.

Original languageEnglish
Pages (from-to)625-642
Number of pages18
JournalInformation and Management
Issue number5
Publication statusPublished - 2016 Jul 1


All Science Journal Classification (ASJC) codes

  • Management Information Systems
  • Information Systems
  • Information Systems and Management

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