The relationships among presentation mode, product type, consumers' product knowledge, and consumers' purchase intention in the e-commerce environment

Yu Min Wang, Yi-Shun Wang, Ching Hsuan Yeh, Min Quan Xie

Research output: Chapter in Book/Report/Conference proceedingConference contribution

2 Citations (Scopus)

Abstract

Electronic commerce (EC) is characterized by keen competition. Therefore, understanding how to attract consumers to browse and purchase on the web sites becomes increasingly important to electronic retailers. In the EC context, salespeople are replaced by web interface. Therefore, web interface may influence consumers' product knowledge and purchase intention. The objective of this research is to examine how presentation mode and product type influence consumers' product knowledge and purchase intention in the EC environment. The results of this research contribute to an expanded understanding of EC web design.

Original languageEnglish
Title of host publicationProceedings - 2013 IEEE 37th Annual Computer Software and Applications Conference, COMPSAC 2013
PublisherIEEE Computer Society
Pages282-283
Number of pages2
ISBN (Print)9780769549866
DOIs
Publication statusPublished - 2013 Jan 1
Event2013 IEEE 37th Annual Computer Software and Applications Conference, COMPSAC 2013 - Kyoto, Japan
Duration: 2013 Jul 222013 Jul 26

Publication series

NameProceedings - International Computer Software and Applications Conference
ISSN (Print)0730-3157

Conference

Conference2013 IEEE 37th Annual Computer Software and Applications Conference, COMPSAC 2013
CountryJapan
CityKyoto
Period13-07-2213-07-26

All Science Journal Classification (ASJC) codes

  • Software
  • Computer Science Applications

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    Wang, Y. M., Wang, Y-S., Yeh, C. H., & Xie, M. Q. (2013). The relationships among presentation mode, product type, consumers' product knowledge, and consumers' purchase intention in the e-commerce environment. In Proceedings - 2013 IEEE 37th Annual Computer Software and Applications Conference, COMPSAC 2013 (pp. 282-283). [6649836] (Proceedings - International Computer Software and Applications Conference). IEEE Computer Society. https://doi.org/10.1109/COMPSAC.2013.49