In the rapidly changing Web 2.0 era innovation has become a key focus in organizations around the world. Innovation can be described as the creation of new products that take advantage of changing markets and improved technology, but innovation also means the ability to adapt to new technologies and create new networks. In this paper we focus on organizations in different fields that attempt to adapt to advances in network technology. The fields we examine are online web stores. With regards to social media, we will examine how the design and allowance of user feedback affects the success of E-stores. In addition we also compare the studies done on these fields from Taiwan and America in order to understand how regional cultural biases affect research style and direction. This paper will study the effects of being innovative in the three fields described above as well as the different views of being innovative in America and Taiwan.