The popularity of notebook PC creates the first high peak of TFT-LCD industry and the replacement of CRT monitor by LCD monitor makes this industry reach the second high peak Now, the LCD TV shipment is the key driver to the third high peak in global TFT-LCD industry. It is out of question that the potential market of LCD TV is large and appealing, but not realized now. The LCD TV market is growing but not fast enough. All panels makers care about when most customers will buy LCD TV. However, there are still some hurdles to impede the sales growth of LCD TV. Only the barriers are removed or disappeared, the market will accelerate its growth. In view of the potential profits in LCD TV industry, more players than expected build its brands to compete the market share, not only original TV vendors, but panel makers, IT giants, and distributors. In this paper, we would also make market forecasts under different scenarios to take uncertainty into consideration. The potential market size will be realized in the future without doubt. But if supply and demand don't have good match, some players will be hurt definitely.