The effects of information sharing and interactivity on the intention to use social networking websites

Fan Yun Pai, Tsu Ming Yeh

Research output: Contribution to journalArticle

13 Citations (Scopus)

Abstract

Social networking sites (SNSs), which satisfy the primary demands of making friends, learning, and shopping, and are inseparable from human life, have been booming in recent years that domestic or international websites have endeavored to have users access to their websites. This study proposed relational model to examine the intention to use SNSs, and also applied a questionnaire survey to examine differences in this intention among various user groups. The findings indicated that that, in order to promote the intention to use social networking sites, managers should work to enhance interactivity and information sharing, and should also consider the feelings and attitudes of users. Different user groups lead to different outcomes with regard to the intention to use model developed in this work. However, the intention to use of most users in the sample groups was enhanced by the SNSs characteristics of information sharing and perceived playfulness.

Original languageEnglish
Pages (from-to)2191-2207
Number of pages17
JournalQuality and Quantity
Volume48
Issue number4
DOIs
Publication statusPublished - 2014 Jun

All Science Journal Classification (ASJC) codes

  • Statistics and Probability
  • Social Sciences(all)

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