| Original language | English |
|---|---|
| Journal | International Journal of Market Research |
| Volume | 54 |
| Issue number | 6 |
| DOIs | |
| Publication status | Published - 2012 Jan 1 |
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All Science Journal Classification (ASJC) codes
- Business and International Management
- Economics and Econometrics
- Marketing
Cite this
}
Strangers in strange lands : Hypermarkets and chinese consumer culture misalignment. / Warden, Clyde A.; Stanworth, James; Chen, Judy F.; Huang, Stephen Chi Tsun.
In: International Journal of Market Research, Vol. 54, No. 6, 01.01.2012.Research output: Contribution to journal › Article
TY - JOUR
T1 - Strangers in strange lands
T2 - Hypermarkets and chinese consumer culture misalignment
AU - Warden, Clyde A.
AU - Stanworth, James
AU - Chen, Judy F.
AU - Huang, Stephen Chi Tsun
PY - 2012/1/1
Y1 - 2012/1/1
UR - http://www.scopus.com/inward/record.url?scp=84870607760&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84870607760&partnerID=8YFLogxK
U2 - 10.2501/IJMR-54-6-799-820
DO - 10.2501/IJMR-54-6-799-820
M3 - Article
VL - 54
JO - International Journal of Market Research
JF - International Journal of Market Research
SN - 1470-7853
IS - 6
ER -