Strangers in strange lands: Hypermarkets and chinese consumer culture misalignment

Clyde A. Warden, James Stanworth, Judy F. Chen, Stephen Chi Tsun Huang

Research output: Contribution to journalArticlepeer-review

9 Citations (Scopus)
Original languageEnglish
JournalInternational Journal of Market Research
Issue number6
Publication statusPublished - 2012 Jan 1

All Science Journal Classification (ASJC) codes

  • Business and International Management
  • Economics and Econometrics
  • Marketing

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