Strangers in strange lands: Hypermarkets and chinese consumer culture misalignment

Clyde A. Warden, James Stanworth, Judy F. Chen, Stephen Chi Tsun Huang

Research output: Contribution to journal › Article

9 Citations (Scopus)

Original language	English
Journal	International Journal of Market Research
Volume	54
Issue number	6
DOIs	https://doi.org/10.2501/IJMR-54-6-799-820
Publication status	Published - 2012 Jan 1

All Science Journal Classification (ASJC) codes

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title = "Strangers in strange lands: Hypermarkets and chinese consumer culture misalignment",

author = "Warden, {Clyde A.} and James Stanworth and Chen, {Judy F.} and Huang, {Stephen Chi Tsun}",

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