Strangers in strange lands

Hypermarkets and chinese consumer culture misalignment

Clyde A. Warden, James Stanworth, Judy F. Chen, Stephen Chi Tsun Huang

Research output: Contribution to journalArticle

8 Citations (Scopus)
Original languageEnglish
JournalInternational Journal of Market Research
Volume54
Issue number6
DOIs
Publication statusPublished - 2012 Jan 1

Fingerprint

Misalignment
Chinese consumers
Hypermarkets
Stranger
Consumer culture

All Science Journal Classification (ASJC) codes

  • Business and International Management
  • Economics and Econometrics
  • Marketing

Cite this

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Strangers in strange lands : Hypermarkets and chinese consumer culture misalignment. / Warden, Clyde A.; Stanworth, James; Chen, Judy F.; Huang, Stephen Chi Tsun.

In: International Journal of Market Research, Vol. 54, No. 6, 01.01.2012.

Research output: Contribution to journalArticle

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