Smoking-related changes or brand switching? Smokers’ anticipated responses to a large increase in Taiwan's Tobacco Health and Welfare Surcharge

C. Y. Yeh, C. Schafferer, J. M. Lee, C. J. Hsieh

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Abstract

Objectives This study examines the impact on smokers’ behaviour of a planned increase in the Health and Welfare Surcharge of Tobacco Products in Taiwan. Study design This study used a structured questionnaire to perform telephone interviews. Stratified random sampling was applied to interview current smokers aged 18–65 years in Taiwan. Methods Based on nationwide survey data of smokers’ responses to future increases in cigarette prices, this study used multinomial logistic regression to perform its analyses. Results After the proposed increase in the Health and Welfare Surcharge of Tobacco Products, subsequent cigarette price increases would motivate nearly 30% of the smokers to adopt smoking-related changes and 10% to change to lower-priced brands. Conclusions The study suggests that a large increase in the Health and Welfare Surcharge of Tobacco Products would lead to considerable changes in smoking behaviour, which in turn would increase cessation rate at the population level.

Original languageEnglish
Pages (from-to)41-47
Number of pages7
JournalPublic Health
Volume136
DOIs
Publication statusPublished - 2016 Jul 1

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All Science Journal Classification (ASJC) codes

  • Public Health, Environmental and Occupational Health

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