Abstract
This study mainly investigates the relationships among customer value, customer satisfaction, word-of-mouth, and repurchase intention. Online Travel products (Ezfly) was selected as the object of this study. 450 questionnaires were provided and 400 valid replies were received. This study uses the structural equation model to empirically explore the relationships among customer value, customer satisfaction, word-of-mouth, and repurchase intention. The results indicate customer satisfaction has an effect on word-of-mouth and repurchase intention through customer value, and customer value has a partial mediating effect.
| Original language | English |
|---|---|
| Pages (from-to) | 48-57 |
| Number of pages | 10 |
| Journal | Journal of Computers (Taiwan) |
| Volume | 23 |
| Issue number | 3 |
| Publication status | Published - 2012 Dec 1 |
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All Science Journal Classification (ASJC) codes
- Computer Science(all)
Cite this
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Relationship among word-of-mouth, customer value and repurchase intention for online travel products : Evidence from Taiwan. / Deng, Der-Jiunn; Liu, Wan Yu.
In: Journal of Computers (Taiwan), Vol. 23, No. 3, 01.12.2012, p. 48-57.Research output: Contribution to journal › Article
TY - JOUR
T1 - Relationship among word-of-mouth, customer value and repurchase intention for online travel products
T2 - Evidence from Taiwan
AU - Deng, Der-Jiunn
AU - Liu, Wan Yu
PY - 2012/12/1
Y1 - 2012/12/1
N2 - This study mainly investigates the relationships among customer value, customer satisfaction, word-of-mouth, and repurchase intention. Online Travel products (Ezfly) was selected as the object of this study. 450 questionnaires were provided and 400 valid replies were received. This study uses the structural equation model to empirically explore the relationships among customer value, customer satisfaction, word-of-mouth, and repurchase intention. The results indicate customer satisfaction has an effect on word-of-mouth and repurchase intention through customer value, and customer value has a partial mediating effect.
AB - This study mainly investigates the relationships among customer value, customer satisfaction, word-of-mouth, and repurchase intention. Online Travel products (Ezfly) was selected as the object of this study. 450 questionnaires were provided and 400 valid replies were received. This study uses the structural equation model to empirically explore the relationships among customer value, customer satisfaction, word-of-mouth, and repurchase intention. The results indicate customer satisfaction has an effect on word-of-mouth and repurchase intention through customer value, and customer value has a partial mediating effect.
UR - http://www.scopus.com/inward/record.url?scp=84882597069&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84882597069&partnerID=8YFLogxK
M3 - Article
AN - SCOPUS:84882597069
VL - 23
SP - 48
EP - 57
JO - Journal of Computers (Taiwan)
JF - Journal of Computers (Taiwan)
SN - 1991-1599
IS - 3
ER -