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Predicting online game loyalty based on need gratification and experiential motives
Lan-Ying Huang
, Ying Jiun Hsieh
Department of Business Administration
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peer-review
79
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Business & Economics
Online Games
Gaming
Loyalty
Structural Equation Modeling
Social Network Services
Personal Data
Parsimony
Perceived Control
Internet Usage
Online Social Networks
Consumer Loyalty
Interactivity
Entertainment
Online Survey
Designer
Data Collection
Design Methodology
Factors
Social Sciences
loyalty
sociality
personal data
interactive media
entertainment
online survey
social network
demand
Internet
methodology
trend
interview
Engineering & Materials Science
Data privacy
Internet