Abstract
Advances in wireless technology have increased the number of people using mobile devices and accelerated the rapid development of mobile service (m-service) conducted with these devices. However, although many companies are today making considerable investments to take advantage of the new business possibilities offered by wireless technology, research on mobile commerce suggests potential consumers may not adopt these m-services in spite of their availability. Thus, there is a need for research to identify the factors that affect consumer intention to use m-services. Based on the technology acceptance model (TAM), theory of planned behaviour (TPB) and Luarn & Lin's 2005 mobile banking acceptance model, the current research respecifies and validates an integrated model for predicting consumer intention to use m-service by adding one trust-related construct ('perceived credibility') and two resource-related constructs ('self-efficacy' and 'perceived financial resources') to the TAM's nomological structure and re-examining the relationships between the proposed constructs. Data collected from 258 users in Taiwan were tested against the research model using the structural equation modelling approach. The results strongly support the proposed model in predicting consumer intention to use m-service. Several implications for information technology/information system acceptance research and m-service management practices are discussed.
| Original language | English |
|---|---|
| Pages (from-to) | 157-179 |
| Number of pages | 23 |
| Journal | Information Systems Journal |
| Volume | 16 |
| Issue number | 2 |
| DOIs | |
| Publication status | Published - 2006 Apr 1 |
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All Science Journal Classification (ASJC) codes
- Software
- Information Systems
- Computer Networks and Communications
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Predicting consumer intention to use mobile service. / Wang, Yi Shun; Lin, Hsin Hui; Luarn, Pin.
In: Information Systems Journal, Vol. 16, No. 2, 01.04.2006, p. 157-179.Research output: Contribution to journal › Article
TY - JOUR
T1 - Predicting consumer intention to use mobile service
AU - Wang, Yi Shun
AU - Lin, Hsin Hui
AU - Luarn, Pin
PY - 2006/4/1
Y1 - 2006/4/1
N2 - Advances in wireless technology have increased the number of people using mobile devices and accelerated the rapid development of mobile service (m-service) conducted with these devices. However, although many companies are today making considerable investments to take advantage of the new business possibilities offered by wireless technology, research on mobile commerce suggests potential consumers may not adopt these m-services in spite of their availability. Thus, there is a need for research to identify the factors that affect consumer intention to use m-services. Based on the technology acceptance model (TAM), theory of planned behaviour (TPB) and Luarn & Lin's 2005 mobile banking acceptance model, the current research respecifies and validates an integrated model for predicting consumer intention to use m-service by adding one trust-related construct ('perceived credibility') and two resource-related constructs ('self-efficacy' and 'perceived financial resources') to the TAM's nomological structure and re-examining the relationships between the proposed constructs. Data collected from 258 users in Taiwan were tested against the research model using the structural equation modelling approach. The results strongly support the proposed model in predicting consumer intention to use m-service. Several implications for information technology/information system acceptance research and m-service management practices are discussed.
AB - Advances in wireless technology have increased the number of people using mobile devices and accelerated the rapid development of mobile service (m-service) conducted with these devices. However, although many companies are today making considerable investments to take advantage of the new business possibilities offered by wireless technology, research on mobile commerce suggests potential consumers may not adopt these m-services in spite of their availability. Thus, there is a need for research to identify the factors that affect consumer intention to use m-services. Based on the technology acceptance model (TAM), theory of planned behaviour (TPB) and Luarn & Lin's 2005 mobile banking acceptance model, the current research respecifies and validates an integrated model for predicting consumer intention to use m-service by adding one trust-related construct ('perceived credibility') and two resource-related constructs ('self-efficacy' and 'perceived financial resources') to the TAM's nomological structure and re-examining the relationships between the proposed constructs. Data collected from 258 users in Taiwan were tested against the research model using the structural equation modelling approach. The results strongly support the proposed model in predicting consumer intention to use m-service. Several implications for information technology/information system acceptance research and m-service management practices are discussed.
UR - http://www.scopus.com/inward/record.url?scp=33644786234&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=33644786234&partnerID=8YFLogxK
U2 - 10.1111/j.1365-2575.2006.00213.x
DO - 10.1111/j.1365-2575.2006.00213.x
M3 - Article
AN - SCOPUS:33644786234
VL - 16
SP - 157
EP - 179
JO - Information Systems Journal
JF - Information Systems Journal
SN - 1350-1917
IS - 2
ER -