Predicting consumer intention to use mobile service

Yi Shun Wang, Hsin Hui Lin, Pin Luarn

Research output: Contribution to journalArticle

322 Citations (Scopus)

Abstract

Advances in wireless technology have increased the number of people using mobile devices and accelerated the rapid development of mobile service (m-service) conducted with these devices. However, although many companies are today making considerable investments to take advantage of the new business possibilities offered by wireless technology, research on mobile commerce suggests potential consumers may not adopt these m-services in spite of their availability. Thus, there is a need for research to identify the factors that affect consumer intention to use m-services. Based on the technology acceptance model (TAM), theory of planned behaviour (TPB) and Luarn & Lin's 2005 mobile banking acceptance model, the current research respecifies and validates an integrated model for predicting consumer intention to use m-service by adding one trust-related construct ('perceived credibility') and two resource-related constructs ('self-efficacy' and 'perceived financial resources') to the TAM's nomological structure and re-examining the relationships between the proposed constructs. Data collected from 258 users in Taiwan were tested against the research model using the structural equation modelling approach. The results strongly support the proposed model in predicting consumer intention to use m-service. Several implications for information technology/information system acceptance research and m-service management practices are discussed.

Original languageEnglish
Pages (from-to)157-179
Number of pages23
JournalInformation Systems Journal
Volume16
Issue number2
DOIs
Publication statusPublished - 2006 Apr 1

Fingerprint

Mobile commerce
Mobile devices
Information technology
Industry
Information systems
Availability

All Science Journal Classification (ASJC) codes

  • Software
  • Information Systems
  • Computer Networks and Communications

Cite this

Wang, Yi Shun ; Lin, Hsin Hui ; Luarn, Pin. / Predicting consumer intention to use mobile service. In: Information Systems Journal. 2006 ; Vol. 16, No. 2. pp. 157-179.
@article{a9ca3e9e73b74ca1afc35b78b10a6904,
title = "Predicting consumer intention to use mobile service",
abstract = "Advances in wireless technology have increased the number of people using mobile devices and accelerated the rapid development of mobile service (m-service) conducted with these devices. However, although many companies are today making considerable investments to take advantage of the new business possibilities offered by wireless technology, research on mobile commerce suggests potential consumers may not adopt these m-services in spite of their availability. Thus, there is a need for research to identify the factors that affect consumer intention to use m-services. Based on the technology acceptance model (TAM), theory of planned behaviour (TPB) and Luarn & Lin's 2005 mobile banking acceptance model, the current research respecifies and validates an integrated model for predicting consumer intention to use m-service by adding one trust-related construct ('perceived credibility') and two resource-related constructs ('self-efficacy' and 'perceived financial resources') to the TAM's nomological structure and re-examining the relationships between the proposed constructs. Data collected from 258 users in Taiwan were tested against the research model using the structural equation modelling approach. The results strongly support the proposed model in predicting consumer intention to use m-service. Several implications for information technology/information system acceptance research and m-service management practices are discussed.",
author = "Wang, {Yi Shun} and Lin, {Hsin Hui} and Pin Luarn",
year = "2006",
month = "4",
day = "1",
doi = "10.1111/j.1365-2575.2006.00213.x",
language = "English",
volume = "16",
pages = "157--179",
journal = "Information Systems Journal",
issn = "1350-1917",
publisher = "Wiley-Blackwell",
number = "2",

}

Predicting consumer intention to use mobile service. / Wang, Yi Shun; Lin, Hsin Hui; Luarn, Pin.

In: Information Systems Journal, Vol. 16, No. 2, 01.04.2006, p. 157-179.

Research output: Contribution to journalArticle

TY - JOUR

T1 - Predicting consumer intention to use mobile service

AU - Wang, Yi Shun

AU - Lin, Hsin Hui

AU - Luarn, Pin

PY - 2006/4/1

Y1 - 2006/4/1

N2 - Advances in wireless technology have increased the number of people using mobile devices and accelerated the rapid development of mobile service (m-service) conducted with these devices. However, although many companies are today making considerable investments to take advantage of the new business possibilities offered by wireless technology, research on mobile commerce suggests potential consumers may not adopt these m-services in spite of their availability. Thus, there is a need for research to identify the factors that affect consumer intention to use m-services. Based on the technology acceptance model (TAM), theory of planned behaviour (TPB) and Luarn & Lin's 2005 mobile banking acceptance model, the current research respecifies and validates an integrated model for predicting consumer intention to use m-service by adding one trust-related construct ('perceived credibility') and two resource-related constructs ('self-efficacy' and 'perceived financial resources') to the TAM's nomological structure and re-examining the relationships between the proposed constructs. Data collected from 258 users in Taiwan were tested against the research model using the structural equation modelling approach. The results strongly support the proposed model in predicting consumer intention to use m-service. Several implications for information technology/information system acceptance research and m-service management practices are discussed.

AB - Advances in wireless technology have increased the number of people using mobile devices and accelerated the rapid development of mobile service (m-service) conducted with these devices. However, although many companies are today making considerable investments to take advantage of the new business possibilities offered by wireless technology, research on mobile commerce suggests potential consumers may not adopt these m-services in spite of their availability. Thus, there is a need for research to identify the factors that affect consumer intention to use m-services. Based on the technology acceptance model (TAM), theory of planned behaviour (TPB) and Luarn & Lin's 2005 mobile banking acceptance model, the current research respecifies and validates an integrated model for predicting consumer intention to use m-service by adding one trust-related construct ('perceived credibility') and two resource-related constructs ('self-efficacy' and 'perceived financial resources') to the TAM's nomological structure and re-examining the relationships between the proposed constructs. Data collected from 258 users in Taiwan were tested against the research model using the structural equation modelling approach. The results strongly support the proposed model in predicting consumer intention to use m-service. Several implications for information technology/information system acceptance research and m-service management practices are discussed.

UR - http://www.scopus.com/inward/record.url?scp=33644786234&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=33644786234&partnerID=8YFLogxK

U2 - 10.1111/j.1365-2575.2006.00213.x

DO - 10.1111/j.1365-2575.2006.00213.x

M3 - Article

AN - SCOPUS:33644786234

VL - 16

SP - 157

EP - 179

JO - Information Systems Journal

JF - Information Systems Journal

SN - 1350-1917

IS - 2

ER -