Performance improvement in new product development with effective tools and techniques adoption for high-tech industries

Tsu Ming Yeh, Fan-Yun Pai, Ching Chow Yang

Research output: Contribution to journalArticle

54 Citations (Scopus)

Abstract

Utilization of appropriate tools and techniques in the process of new product development (NPD) can assist firms to achieve better performances in launching new products. However, in practice, many useful tools and techniques are not utilized effectively. This study undertakes an in-depth empirical investigation of the appropriate tools or techniques that can be used at each stage of the NPD process. The study also analyzes the impact of individual tools or techniques both on overall NPD performance and on individual performance indicators within the process. The study finds that several NPD tools and techniques (for example, DOE, FMEA/DFMEA, and supplier involvement) have a significant effect on the overall performance of NPD and on a number of performance indicators, but that their utilization is not especially high. In addition, the study finds that DFX, conjoint analysis, and concept test, which also have a significant effect on NPD performance, are relatively neglected by the firms. The study provides valuable guidance to firms in using such tools and techniques more appropriately and effectively.

Original languageEnglish
Pages (from-to)131-152
Number of pages22
JournalQuality and Quantity
Volume44
Issue number1
DOIs
Publication statusPublished - 2010 Jan 1

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New Product Development
Industry
industry
performance
Performance Indicators
firm
Conjoint Analysis
Failure Modes and Effects Analysis
utilization
Development Process
Guidance
supplier
Business

All Science Journal Classification (ASJC) codes

  • Statistics and Probability
  • Social Sciences(all)

Cite this

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Performance improvement in new product development with effective tools and techniques adoption for high-tech industries. / Yeh, Tsu Ming; Pai, Fan-Yun; Yang, Ching Chow.

In: Quality and Quantity, Vol. 44, No. 1, 01.01.2010, p. 131-152.

Research output: Contribution to journalArticle

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