Negotiation process for group-buying in E-commerce

Wen Yau Liang, Chun Che Huang, Tsun Hsien Chang, Yu Hsin Lai, Juo Tzu Tseng

Research output: Contribution to journalArticlepeer-review


Group-buying was regarded as one of the most innovative business models of e-commerce and has been employed by many companies. However, the difficulties of synthesizing a group of needs of candidate buyers and buying a product or service have risen. For example, difficulties occur regarding how to synthesize individual preferences into the group consensus, how individuals communicate within the group, and how individuals collectively negotiate with the seller. This study proposes a buyer collective negotiation (BCN) model to synthesize buyers' preferences and allow the negotiation between buyers and sellers. The BCN model not only facilitates an individual to conduct the group-buying process, but also promotes sellers' sales. Finally, an example of the notebook purchasing process and implementation architecture for this model is described to show how this approach can be used.

Original languageEnglish
Pages (from-to)1139-1146
Number of pages8
JournalJournal of Internet Technology
Issue number5
Publication statusPublished - 2017

All Science Journal Classification (ASJC) codes

  • Software
  • Computer Networks and Communications

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