Media mix decision support for schools based on Analytic Network Process 1

Shu Hsuan Chang, Tsung Chih Wu, Hwai En Tseng, Yu Jui Su, Chen Chen Ko

Research output: Contribution to journalArticle

4 Citations (Scopus)

Abstract

Media Selection is a multi criteria decision making (MCDM) problem. Decision makers with budget constraints should select media vehicles with the greatest effects on audiences by simultaneously considering multiple and interdependent evaluation criteria. This work develops a systematic decision support algorithm for media selection. Analytic Network Process (ANP) is adopted to determine the relative weights of criteria. An Integer Programming (IP) is then applied to (identify the optimum combination of media below a fixed budget. An empirical example demonstrates the computational process and effectiveness of the proposed model.

Original languageEnglish
Pages (from-to)297-304
Number of pages8
JournalInternational Journal of Industrial Engineering : Theory Applications and Practice
Volume19
Issue number7
Publication statusPublished - 2012 Dec 1

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All Science Journal Classification (ASJC) codes

  • Industrial and Manufacturing Engineering

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