Madvertiser: A system for mobile advertising in mobile peer-to-peer environments

Wan Shiou Yang; Bing Ruei Lin

Madvertiser: A system for mobile advertising in mobile peer-to-peer environments

Wan Shiou Yang, Bing Ruei Lin

Department of Information Management

Research output: Contribution to conference › Paper

1 Citation (Scopus)

Abstract

Mobile advertising provides an opportunity to connect with consumers on a personal level, with ads that reflect their on-the-go need states and moments of decision. Mobile advertising systems thus have attracted much attention in both research and practice in recent years. In this research, we designed a novel system to provide peer-to-peer mobile ads. By using the designed system, a point of interest can send out an ad to a mobile user who is close by. When two mobile users are within a certain distance, their ads may be exchanged. In this research, we therefore propose approaches for mobile peers to exchange their ads and develop an incentive model for encouraging people share their data. We preliminarily evaluate the performance of the designed system by using simulation approach. Through simulated experiments, it was shown that the proposed system can distribute ads effectively but avoid the over flooding problem.

Original language	English
Publication status	Published - 2014 Jan 1
Event	18th Pacific Asia Conference on Information Systems, PACIS 2014 - Chengdu, China Duration: 2014 Jun 24 → 2014 Jun 28

Other

Other	18th Pacific Asia Conference on Information Systems, PACIS 2014
Country	China
City	Chengdu
Period	14-06-24 → 14-06-28

All Science Journal Classification (ASJC) codes

Information Systems

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Yang, W. S., & Lin, B. R. (2014). Madvertiser: A system for mobile advertising in mobile peer-to-peer environments. Paper presented at 18th Pacific Asia Conference on Information Systems, PACIS 2014, Chengdu, China.

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