Investigating the influence of the landscape preference of blogs, user satisfactory and behavioral intention

Yi Wen Liao, Yi-Shun Wang, Tzung I. Tang, Yi Wen Tian

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Blogs are a new type of media that have recently become popular users on the World Wide Web and have influence throughout society. Developing an explanatory theoretical model of website usability is pivotal for understanding usable website design. Such a model would explain and help predict the effects of website usability on online purchases, but few studies have been devoted to such model development. As an exploratory effort, we adopted and extended Kaplan's landscape preference model by including factors of legibility, coherence, variety, and mystery, and examined their effect on cognitive and affective appraisals and their impact on behavioral intention, including word-of-mouth, continued intention, and complaint. A field survey with 280 online customers of websites was conducted to validate the research model. Our findings demonstrated that the proposed model explained a large amount of the variance of behavioral intention. Key implications for theory and practice are discussed. This study contributes to a theoretical understanding of the factors as landscape preference that affect the usage intention of blogs. Practically this study results provide blog service providers useful strategic insights and service guideline to enhance user's intention of blogs.

Original languageEnglish
Title of host publicationProceedings - 2011 8th International Conference on Information Technology
Subtitle of host publicationNew Generations, ITNG 2011
Pages833-838
Number of pages6
DOIs
Publication statusPublished - 2010 Dec 1
Event2011 8th International Conference on Information Technology: New Generations, ITNG 2011 - Las Vegas, NV, United States
Duration: 2011 Apr 112011 Apr 13

Publication series

NameProceedings - 2011 8th International Conference on Information Technology: New Generations, ITNG 2011

Other

Other2011 8th International Conference on Information Technology: New Generations, ITNG 2011
CountryUnited States
CityLas Vegas, NV
Period11-04-1111-04-13

Fingerprint

Blogs
Websites
World Wide Web

All Science Journal Classification (ASJC) codes

  • Computer Networks and Communications
  • Information Systems

Cite this

Liao, Y. W., Wang, Y-S., Tang, T. I., & Tian, Y. W. (2010). Investigating the influence of the landscape preference of blogs, user satisfactory and behavioral intention. In Proceedings - 2011 8th International Conference on Information Technology: New Generations, ITNG 2011 (pp. 833-838). [5945344] (Proceedings - 2011 8th International Conference on Information Technology: New Generations, ITNG 2011). https://doi.org/10.1109/ITNG.2011.145
Liao, Yi Wen ; Wang, Yi-Shun ; Tang, Tzung I. ; Tian, Yi Wen. / Investigating the influence of the landscape preference of blogs, user satisfactory and behavioral intention. Proceedings - 2011 8th International Conference on Information Technology: New Generations, ITNG 2011. 2010. pp. 833-838 (Proceedings - 2011 8th International Conference on Information Technology: New Generations, ITNG 2011).
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Liao, YW, Wang, Y-S, Tang, TI & Tian, YW 2010, Investigating the influence of the landscape preference of blogs, user satisfactory and behavioral intention. in Proceedings - 2011 8th International Conference on Information Technology: New Generations, ITNG 2011., 5945344, Proceedings - 2011 8th International Conference on Information Technology: New Generations, ITNG 2011, pp. 833-838, 2011 8th International Conference on Information Technology: New Generations, ITNG 2011, Las Vegas, NV, United States, 11-04-11. https://doi.org/10.1109/ITNG.2011.145

Investigating the influence of the landscape preference of blogs, user satisfactory and behavioral intention. / Liao, Yi Wen; Wang, Yi-Shun; Tang, Tzung I.; Tian, Yi Wen.

Proceedings - 2011 8th International Conference on Information Technology: New Generations, ITNG 2011. 2010. p. 833-838 5945344 (Proceedings - 2011 8th International Conference on Information Technology: New Generations, ITNG 2011).

Research output: Chapter in Book/Report/Conference proceedingConference contribution

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Liao YW, Wang Y-S, Tang TI, Tian YW. Investigating the influence of the landscape preference of blogs, user satisfactory and behavioral intention. In Proceedings - 2011 8th International Conference on Information Technology: New Generations, ITNG 2011. 2010. p. 833-838. 5945344. (Proceedings - 2011 8th International Conference on Information Technology: New Generations, ITNG 2011). https://doi.org/10.1109/ITNG.2011.145