Investigating the Individual Difference Antecedents of Perceived Enjoyment in the Acceptance of Blogging

Yi-Shun Wang, Hsin Hui Lin, Yi Wen Liao

Research output: Contribution to journalArticle

2 Citations (Scopus)

Abstract

With the proliferation of Weblogs (blogs) use in educational contexts, gaining a better understanding of why students are willing to utilize blog systems has become an important topic for practitioners and academics. While perceived enjoyment has been found to have a significant influence on behavioral intentions to use blogs or hedonic systems, few studies have investigated the antecedents of perceived enjoyment in the acceptance of blogging. The main purpose of the present study is to explore the individual difference antecedents of perceived enjoyment and examine how they influence behavioral intention to blog through the mediation of perceived enjoyment. Based on the previous literature, the Big Five personality traits (i.e., extraversion, agreeableness, conscientiousness, neuroticism, and openness to experience), as well as computer self-efficacy and personal innovation in information technology (PIIT), are hypothesized as potential antecedents of perceived enjoyment in the acceptance of blogging. Data collected from 358 respondents in Taiwan are tested against the research model using the structural equation modeling approach. The results indicate that extraversion, agreeableness, conscientiousness, and PIIT have a significant influence on perceived enjoyment, which in turn significantly influences the behavioral intention to blog. These findings lead to several important implications for future research.

Original languageEnglish
Pages (from-to)1014-1023
Number of pages10
JournalWorld Academy of Science, Engineering and Technology
Volume43
Publication statusPublished - 2010 Dec 1

Fingerprint

Blogs
Information technology
Innovation
Students

All Science Journal Classification (ASJC) codes

  • Engineering(all)

Cite this

@article{66ddbee3aba74d5da31e1cbaaaedf55d,
title = "Investigating the Individual Difference Antecedents of Perceived Enjoyment in the Acceptance of Blogging",
abstract = "With the proliferation of Weblogs (blogs) use in educational contexts, gaining a better understanding of why students are willing to utilize blog systems has become an important topic for practitioners and academics. While perceived enjoyment has been found to have a significant influence on behavioral intentions to use blogs or hedonic systems, few studies have investigated the antecedents of perceived enjoyment in the acceptance of blogging. The main purpose of the present study is to explore the individual difference antecedents of perceived enjoyment and examine how they influence behavioral intention to blog through the mediation of perceived enjoyment. Based on the previous literature, the Big Five personality traits (i.e., extraversion, agreeableness, conscientiousness, neuroticism, and openness to experience), as well as computer self-efficacy and personal innovation in information technology (PIIT), are hypothesized as potential antecedents of perceived enjoyment in the acceptance of blogging. Data collected from 358 respondents in Taiwan are tested against the research model using the structural equation modeling approach. The results indicate that extraversion, agreeableness, conscientiousness, and PIIT have a significant influence on perceived enjoyment, which in turn significantly influences the behavioral intention to blog. These findings lead to several important implications for future research.",
author = "Yi-Shun Wang and Lin, {Hsin Hui} and Liao, {Yi Wen}",
year = "2010",
month = "12",
day = "1",
language = "English",
volume = "43",
pages = "1014--1023",
journal = "World Academy of Science, Engineering and Technology",
issn = "2010-376X",
publisher = "World Academy of Science Engineering and Technology",

}

Investigating the Individual Difference Antecedents of Perceived Enjoyment in the Acceptance of Blogging. / Wang, Yi-Shun; Lin, Hsin Hui; Liao, Yi Wen.

In: World Academy of Science, Engineering and Technology, Vol. 43, 01.12.2010, p. 1014-1023.

Research output: Contribution to journalArticle

TY - JOUR

T1 - Investigating the Individual Difference Antecedents of Perceived Enjoyment in the Acceptance of Blogging

AU - Wang, Yi-Shun

AU - Lin, Hsin Hui

AU - Liao, Yi Wen

PY - 2010/12/1

Y1 - 2010/12/1

N2 - With the proliferation of Weblogs (blogs) use in educational contexts, gaining a better understanding of why students are willing to utilize blog systems has become an important topic for practitioners and academics. While perceived enjoyment has been found to have a significant influence on behavioral intentions to use blogs or hedonic systems, few studies have investigated the antecedents of perceived enjoyment in the acceptance of blogging. The main purpose of the present study is to explore the individual difference antecedents of perceived enjoyment and examine how they influence behavioral intention to blog through the mediation of perceived enjoyment. Based on the previous literature, the Big Five personality traits (i.e., extraversion, agreeableness, conscientiousness, neuroticism, and openness to experience), as well as computer self-efficacy and personal innovation in information technology (PIIT), are hypothesized as potential antecedents of perceived enjoyment in the acceptance of blogging. Data collected from 358 respondents in Taiwan are tested against the research model using the structural equation modeling approach. The results indicate that extraversion, agreeableness, conscientiousness, and PIIT have a significant influence on perceived enjoyment, which in turn significantly influences the behavioral intention to blog. These findings lead to several important implications for future research.

AB - With the proliferation of Weblogs (blogs) use in educational contexts, gaining a better understanding of why students are willing to utilize blog systems has become an important topic for practitioners and academics. While perceived enjoyment has been found to have a significant influence on behavioral intentions to use blogs or hedonic systems, few studies have investigated the antecedents of perceived enjoyment in the acceptance of blogging. The main purpose of the present study is to explore the individual difference antecedents of perceived enjoyment and examine how they influence behavioral intention to blog through the mediation of perceived enjoyment. Based on the previous literature, the Big Five personality traits (i.e., extraversion, agreeableness, conscientiousness, neuroticism, and openness to experience), as well as computer self-efficacy and personal innovation in information technology (PIIT), are hypothesized as potential antecedents of perceived enjoyment in the acceptance of blogging. Data collected from 358 respondents in Taiwan are tested against the research model using the structural equation modeling approach. The results indicate that extraversion, agreeableness, conscientiousness, and PIIT have a significant influence on perceived enjoyment, which in turn significantly influences the behavioral intention to blog. These findings lead to several important implications for future research.

UR - http://www.scopus.com/inward/record.url?scp=84871242923&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=84871242923&partnerID=8YFLogxK

M3 - Article

AN - SCOPUS:84871242923

VL - 43

SP - 1014

EP - 1023

JO - World Academy of Science, Engineering and Technology

JF - World Academy of Science, Engineering and Technology

SN - 2010-376X

ER -