Gratifications and social network service usage: The mediating role of online experience

Lan-Ying Huang, Ying Jiun Hsieh, Yen Chun Jim Wu

Research output: Contribution to journalArticle

59 Citations (Scopus)

Abstract

This paper incorporates dual theories from communication research (uses and gratifications) and psychology research (online flow) to examine consumer behavior in the use of social network services. In particular, the study proposes that consumers' online experience of interaction and arousal serves as the mediator of the relationship between social motivations and use behaviors. The empirical results indicate that arousal fully mediates the relationship between social gratifications and problematic social network service use. Furthermore, both interaction and arousal are partial mediators of the relationship between social gratifications and the intention to revisit social networking websites.

Original languageEnglish
Pages (from-to)774-782
Number of pages9
JournalInformation and Management
Volume51
Issue number6
DOIs
Publication statusPublished - 2014 Jan 1

Fingerprint

Consumer behavior
Websites
Communication
Social networks
Social relationships
Arousal
Mediator
Interaction
Consumer behaviour
Social networking
Empirical results
Web sites
Dual theory
Psychology

All Science Journal Classification (ASJC) codes

  • Management Information Systems
  • Information Systems
  • Information Systems and Management

Cite this

@article{7e4c9b30ae894c7185e526f5e4e0132d,
title = "Gratifications and social network service usage: The mediating role of online experience",
abstract = "This paper incorporates dual theories from communication research (uses and gratifications) and psychology research (online flow) to examine consumer behavior in the use of social network services. In particular, the study proposes that consumers' online experience of interaction and arousal serves as the mediator of the relationship between social motivations and use behaviors. The empirical results indicate that arousal fully mediates the relationship between social gratifications and problematic social network service use. Furthermore, both interaction and arousal are partial mediators of the relationship between social gratifications and the intention to revisit social networking websites.",
author = "Lan-Ying Huang and Hsieh, {Ying Jiun} and Wu, {Yen Chun Jim}",
year = "2014",
month = "1",
day = "1",
doi = "10.1016/j.im.2014.05.004",
language = "English",
volume = "51",
pages = "774--782",
journal = "Information and Management",
issn = "0378-7206",
publisher = "Elsevier",
number = "6",

}

Gratifications and social network service usage : The mediating role of online experience. / Huang, Lan-Ying; Hsieh, Ying Jiun; Wu, Yen Chun Jim.

In: Information and Management, Vol. 51, No. 6, 01.01.2014, p. 774-782.

Research output: Contribution to journalArticle

TY - JOUR

T1 - Gratifications and social network service usage

T2 - The mediating role of online experience

AU - Huang, Lan-Ying

AU - Hsieh, Ying Jiun

AU - Wu, Yen Chun Jim

PY - 2014/1/1

Y1 - 2014/1/1

N2 - This paper incorporates dual theories from communication research (uses and gratifications) and psychology research (online flow) to examine consumer behavior in the use of social network services. In particular, the study proposes that consumers' online experience of interaction and arousal serves as the mediator of the relationship between social motivations and use behaviors. The empirical results indicate that arousal fully mediates the relationship between social gratifications and problematic social network service use. Furthermore, both interaction and arousal are partial mediators of the relationship between social gratifications and the intention to revisit social networking websites.

AB - This paper incorporates dual theories from communication research (uses and gratifications) and psychology research (online flow) to examine consumer behavior in the use of social network services. In particular, the study proposes that consumers' online experience of interaction and arousal serves as the mediator of the relationship between social motivations and use behaviors. The empirical results indicate that arousal fully mediates the relationship between social gratifications and problematic social network service use. Furthermore, both interaction and arousal are partial mediators of the relationship between social gratifications and the intention to revisit social networking websites.

UR - http://www.scopus.com/inward/record.url?scp=84965124527&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=84965124527&partnerID=8YFLogxK

U2 - 10.1016/j.im.2014.05.004

DO - 10.1016/j.im.2014.05.004

M3 - Article

AN - SCOPUS:84965124527

VL - 51

SP - 774

EP - 782

JO - Information and Management

JF - Information and Management

SN - 0378-7206

IS - 6

ER -