探討使用者持續使用行動社會網絡服務應用系統的影響因素

Translated title of the contribution: Factors affecting users’ continuance intention of mobile social network service

Wan Chu Yen, Hsin Hui Lin, Yi Shun Wang, Ying Wei Shih, Kai Hong Cheng

Research output: Contribution to journalArticle

3 Citations (Scopus)

Abstract

This study investigates the factors that influence users’ intention to continue using social network service applications (apps) on mobile devices. We drew on the uses and gratifications (U&G) paradigm and innovation diffusion theory; these were augmented with the factors that characterize mobile social network service (MSNS) usage. The proposed framework explained the relationships between these factors and the intention to continue using MSNS apps. A web-based survey was used to collect data for analysis. The results indicated that critical mass, mobility, compatibility, purposive value, and entertainment value were important drivers of users’ intention to continue using MSNS apps. The findings contribute to existing U&G paradigm, innovation diffusion theory, and MSNS usage literature. The paper closes with a discussion of useful insights relevant to researchers and practitioners in terms of developing and implementing MSNS apps that have high retention rates.

Translated title of the contributionFactors affecting users’ continuance intention of mobile social network service
Original languageChinese
Pages (from-to)983-1003
Number of pages21
JournalService Industries Journal
Volume39
Issue number13-14
DOIs
Publication statusPublished - 2019 Oct 26

All Science Journal Classification (ASJC) codes

  • Strategy and Management
  • Management of Technology and Innovation

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