Abstract
This study aims to explore the factors affecting Mobile Entertainment Services (MES) use from a process-outcome perspective. The author based the research model on the Theory of Planned Behaviour (TPB). Two process facilitators, ease of use and speed, and two outcome benefits, image and enjoyment, were identified and added to the model as the salient external beliefs. The results indicate that · attitude, subjective norms and Perceived Behavioural Control (PBC) shape behavioural intention · image has an effect on attitude and subjective norms; enjoyment on attitude; ease of use on attitude, self-efficacy and controllability; and speed on controllability.
| Original language | English |
|---|---|
| Pages (from-to) | 458-476 |
| Number of pages | 19 |
| Journal | International Journal of Mobile Communications |
| Volume | 9 |
| Issue number | 5 |
| DOIs | |
| Publication status | Published - 2011 Sep 1 |
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All Science Journal Classification (ASJC) codes
- Computer Science Applications
- Computer Networks and Communications
- Electrical and Electronic Engineering
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Facilitators and benefits of using Mobile Entertainment Services. / Shih, Ying Wei.
In: International Journal of Mobile Communications, Vol. 9, No. 5, 01.09.2011, p. 458-476.Research output: Contribution to journal › Article
TY - JOUR
T1 - Facilitators and benefits of using Mobile Entertainment Services
AU - Shih, Ying Wei
PY - 2011/9/1
Y1 - 2011/9/1
N2 - This study aims to explore the factors affecting Mobile Entertainment Services (MES) use from a process-outcome perspective. The author based the research model on the Theory of Planned Behaviour (TPB). Two process facilitators, ease of use and speed, and two outcome benefits, image and enjoyment, were identified and added to the model as the salient external beliefs. The results indicate that · attitude, subjective norms and Perceived Behavioural Control (PBC) shape behavioural intention · image has an effect on attitude and subjective norms; enjoyment on attitude; ease of use on attitude, self-efficacy and controllability; and speed on controllability.
AB - This study aims to explore the factors affecting Mobile Entertainment Services (MES) use from a process-outcome perspective. The author based the research model on the Theory of Planned Behaviour (TPB). Two process facilitators, ease of use and speed, and two outcome benefits, image and enjoyment, were identified and added to the model as the salient external beliefs. The results indicate that · attitude, subjective norms and Perceived Behavioural Control (PBC) shape behavioural intention · image has an effect on attitude and subjective norms; enjoyment on attitude; ease of use on attitude, self-efficacy and controllability; and speed on controllability.
UR - http://www.scopus.com/inward/record.url?scp=80052720398&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=80052720398&partnerID=8YFLogxK
U2 - 10.1504/IJMC.2011.042454
DO - 10.1504/IJMC.2011.042454
M3 - Article
AN - SCOPUS:80052720398
VL - 9
SP - 458
EP - 476
JO - International Journal of Mobile Communications
JF - International Journal of Mobile Communications
SN - 1470-949X
IS - 5
ER -