Exploring the determinants of knowledge adoption in virtual communities: A social influence perspective

Chien Hsiang Chou, Yi Shun Wang, Tzung I. Tang

Research output: Contribution to journalArticle

33 Citations (Scopus)

Abstract

Abstract This study aims to explore the determinants of online knowledge adoption with respect to informational and normative social influences. Existing studies on online knowledge adoption have primarily focused on the perspective of knowledge provider. Knowledge recipients, however, also play a fundamental role in knowledge adoption. Informational and normative social influence theory is utilized as the theoretical foundation to investigate the influences of informational and normative factors on online knowledge adoption. Based on the theories and previous literature, this study proposes a theoretical model of knowledge adoption, in which knowledge quality and source credibility serve as informational determinants, whereas knowledge consensus and knowledge rating serve as normative determinants. In addition, time pressure is hypothesized to be a moderator that impacts the dual evaluation process toward knowledge adoption. Data collected from 510 respondents was tested against the research model using the partial least squares approach. The findings demonstrate that both informational and normative determinants had positive effects on knowledge adoption, while the moderating test indicates that time pressure exerted influences with different directions on the two evaluation processes of adopting behavior. Theoretical and practical contributions are also outlined.

Original languageEnglish
Pages (from-to)364-376
Number of pages13
JournalInternational Journal of Information Management
Volume35
Issue number3
DOIs
Publication statusPublished - 2015 Jun

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virtual community
determinants
Moderators
moderator
evaluation
credibility
recipient
rating

All Science Journal Classification (ASJC) codes

  • Information Systems
  • Computer Networks and Communications
  • Library and Information Sciences

Cite this

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Exploring the determinants of knowledge adoption in virtual communities : A social influence perspective. / Chou, Chien Hsiang; Wang, Yi Shun; Tang, Tzung I.

In: International Journal of Information Management, Vol. 35, No. 3, 06.2015, p. 364-376.

Research output: Contribution to journalArticle

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