Developing and validating a mobile catering app success model

Yi Shun Wang, Timmy H. Tseng, Wei Tsong Wang, Ying Wei Shih, Ping Yu Chan

Research output: Contribution to journalArticle

10 Citations (Scopus)

Abstract

This study develops and validates a mobile catering app success model based on the e-commerce system success model and marketing literature. Specifically, a research model which describes the relationships among system quality, information quality, service quality, product quality, perceived price, perceived promotions, perceived value, user satisfaction, intention to reuse, and eWOM is examined. Data collected from an online survey are analyzed against the research model using PLS-SEM. The results indicate that product quality, perceived price, perceived promotions, and eWOM can be added to the e-commerce system success model to form a mobile catering app success model. Additionally, the findings show that perceived value influences eWOM more strongly than does user satisfaction while user satisfaction affects intention to reuse more strongly than does perceived value. The findings of this study provide several important theoretical and practical implications for developing a successful mobile catering app.

Original languageEnglish
Pages (from-to)19-30
Number of pages12
JournalInternational Journal of Hospitality Management
Volume77
DOIs
Publication statusPublished - 2019 Jan

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All Science Journal Classification (ASJC) codes

  • Tourism, Leisure and Hospitality Management
  • Strategy and Management

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