Designing a situational 3D virtual learning environment to bridge business theory and practice: The role of scaffolding

Shwu Huey Wang; Yufang Cheng

Designing a situational 3D virtual learning environment to bridge business theory and practice: The role of scaffolding

Department of Industrial Education and Technology

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Abstract

The objective of the study is to explore the effect of scaffolding strategy in enhancing students' application ability in a 3D virtual learning environment. In order to provide students with a "hands-on" experience, we utilized virtual reality technology to build a 3D virtual supermarket (3DVS) to guide students to apply class theory to the practice. There is a female virtual customer poses questions during her shopping in the 3DVS, the participants have to be a clerk to answer the questions. The questions posed by the virtual customer are designed based on marketing mix theory (Kotler et al., 2006). We invited ten students to understand the system efficiency. The results of the interview indicated that the participants hold quite positive comments toward the system.

Original language	English
Title of host publication	ICEIS 2011 - Proceedings of the 13th International Conference on Enterprise Information Systems
Pages	313-315
Number of pages	3
Volume	4 SAIC
Edition	HCI/-
Publication status	Published - 2011 Dec 1
Event	13th International Conference on Enterprise Information Systems, ICEIS 2011 - Beijing, China Duration: 2011 Jun 8 → 2011 Jun 11

Other

Other	13th International Conference on Enterprise Information Systems, ICEIS 2011
Country	China
City	Beijing
Period	11-06-08 → 11-06-11

All Science Journal Classification (ASJC) codes

Information Systems and Management

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Wang, S. H., & Cheng, Y. (2011). Designing a situational 3D virtual learning environment to bridge business theory and practice: The role of scaffolding. In ICEIS 2011 - Proceedings of the 13th International Conference on Enterprise Information Systems (HCI/- ed., Vol. 4 SAIC, pp. 313-315)

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Wang, SH & Cheng, Y 2011, Designing a situational 3D virtual learning environment to bridge business theory and practice: The role of scaffolding. in ICEIS 2011 - Proceedings of the 13th International Conference on Enterprise Information Systems. HCI/- edn, vol. 4 SAIC, pp. 313-315, 13th International Conference on Enterprise Information Systems, ICEIS 2011, Beijing, China, 11-06-08.

Designing a situational 3D virtual learning environment to bridge business theory and practice : The role of scaffolding. / Wang, Shwu Huey; Cheng, Yufang.

ICEIS 2011 - Proceedings of the 13th International Conference on Enterprise Information Systems. Vol. 4 SAIC HCI/-. ed. 2011. p. 313-315.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

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