Designing a situational 3D virtual learning environment to bridge business theory and practice: The role of scaffolding

Shwu Huey Wang, Yufang Cheng

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

The objective of the study is to explore the effect of scaffolding strategy in enhancing students' application ability in a 3D virtual learning environment. In order to provide students with a "hands-on" experience, we utilized virtual reality technology to build a 3D virtual supermarket (3DVS) to guide students to apply class theory to the practice. There is a female virtual customer poses questions during her shopping in the 3DVS, the participants have to be a clerk to answer the questions. The questions posed by the virtual customer are designed based on marketing mix theory (Kotler et al., 2006). We invited ten students to understand the system efficiency. The results of the interview indicated that the participants hold quite positive comments toward the system.

Original languageEnglish
Title of host publicationICEIS 2011 - Proceedings of the 13th International Conference on Enterprise Information Systems
Pages313-315
Number of pages3
Volume4 SAIC
EditionHCI/-
Publication statusPublished - 2011 Dec 1
Event13th International Conference on Enterprise Information Systems, ICEIS 2011 - Beijing, China
Duration: 2011 Jun 82011 Jun 11

Other

Other13th International Conference on Enterprise Information Systems, ICEIS 2011
CountryChina
CityBeijing
Period11-06-0811-06-11

Fingerprint

Virtual learning environment
Supermarkets
Virtual reality
Marketing mix
Shopping

All Science Journal Classification (ASJC) codes

  • Information Systems and Management

Cite this

Wang, S. H., & Cheng, Y. (2011). Designing a situational 3D virtual learning environment to bridge business theory and practice: The role of scaffolding. In ICEIS 2011 - Proceedings of the 13th International Conference on Enterprise Information Systems (HCI/- ed., Vol. 4 SAIC, pp. 313-315)
Wang, Shwu Huey ; Cheng, Yufang. / Designing a situational 3D virtual learning environment to bridge business theory and practice : The role of scaffolding. ICEIS 2011 - Proceedings of the 13th International Conference on Enterprise Information Systems. Vol. 4 SAIC HCI/-. ed. 2011. pp. 313-315
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Wang, SH & Cheng, Y 2011, Designing a situational 3D virtual learning environment to bridge business theory and practice: The role of scaffolding. in ICEIS 2011 - Proceedings of the 13th International Conference on Enterprise Information Systems. HCI/- edn, vol. 4 SAIC, pp. 313-315, 13th International Conference on Enterprise Information Systems, ICEIS 2011, Beijing, China, 11-06-08.

Designing a situational 3D virtual learning environment to bridge business theory and practice : The role of scaffolding. / Wang, Shwu Huey; Cheng, Yufang.

ICEIS 2011 - Proceedings of the 13th International Conference on Enterprise Information Systems. Vol. 4 SAIC HCI/-. ed. 2011. p. 313-315.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

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Wang SH, Cheng Y. Designing a situational 3D virtual learning environment to bridge business theory and practice: The role of scaffolding. In ICEIS 2011 - Proceedings of the 13th International Conference on Enterprise Information Systems. HCI/- ed. Vol. 4 SAIC. 2011. p. 313-315