Abstract
The objective of the study is to explore the effect of scaffolding strategy in enhancing students' application ability in a 3D virtual learning environment. In order to provide students with a "hands-on" experience, we utilized virtual reality technology to build a 3D virtual supermarket (3DVS) to guide students to apply class theory to the practice. There is a female virtual customer poses questions during her shopping in the 3DVS, the participants have to be a clerk to answer the questions. The questions posed by the virtual customer are designed based on marketing mix theory (Kotler et al., 2006). We invited ten students to understand the system efficiency. The results of the interview indicated that the participants hold quite positive comments toward the system.
| Original language | English |
|---|---|
| Title of host publication | ICEIS 2011 - Proceedings of the 13th International Conference on Enterprise Information Systems |
| Pages | 313-315 |
| Number of pages | 3 |
| Volume | 4 SAIC |
| Edition | HCI/- |
| Publication status | Published - 2011 Dec 1 |
| Event | 13th International Conference on Enterprise Information Systems, ICEIS 2011 - Beijing, China Duration: 2011 Jun 8 → 2011 Jun 11 |
Other
| Other | 13th International Conference on Enterprise Information Systems, ICEIS 2011 |
|---|---|
| Country | China |
| City | Beijing |
| Period | 11-06-08 → 11-06-11 |
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All Science Journal Classification (ASJC) codes
- Information Systems and Management
Cite this
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Designing a situational 3D virtual learning environment to bridge business theory and practice : The role of scaffolding. / Wang, Shwu Huey; Cheng, Yufang.
ICEIS 2011 - Proceedings of the 13th International Conference on Enterprise Information Systems. Vol. 4 SAIC HCI/-. ed. 2011. p. 313-315.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
TY - GEN
T1 - Designing a situational 3D virtual learning environment to bridge business theory and practice
T2 - The role of scaffolding
AU - Wang, Shwu Huey
AU - Cheng, Yufang
PY - 2011/12/1
Y1 - 2011/12/1
N2 - The objective of the study is to explore the effect of scaffolding strategy in enhancing students' application ability in a 3D virtual learning environment. In order to provide students with a "hands-on" experience, we utilized virtual reality technology to build a 3D virtual supermarket (3DVS) to guide students to apply class theory to the practice. There is a female virtual customer poses questions during her shopping in the 3DVS, the participants have to be a clerk to answer the questions. The questions posed by the virtual customer are designed based on marketing mix theory (Kotler et al., 2006). We invited ten students to understand the system efficiency. The results of the interview indicated that the participants hold quite positive comments toward the system.
AB - The objective of the study is to explore the effect of scaffolding strategy in enhancing students' application ability in a 3D virtual learning environment. In order to provide students with a "hands-on" experience, we utilized virtual reality technology to build a 3D virtual supermarket (3DVS) to guide students to apply class theory to the practice. There is a female virtual customer poses questions during her shopping in the 3DVS, the participants have to be a clerk to answer the questions. The questions posed by the virtual customer are designed based on marketing mix theory (Kotler et al., 2006). We invited ten students to understand the system efficiency. The results of the interview indicated that the participants hold quite positive comments toward the system.
UR - http://www.scopus.com/inward/record.url?scp=84865135277&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84865135277&partnerID=8YFLogxK
M3 - Conference contribution
AN - SCOPUS:84865135277
SN - 9789898425560
VL - 4 SAIC
SP - 313
EP - 315
BT - ICEIS 2011 - Proceedings of the 13th International Conference on Enterprise Information Systems
ER -