Bandit cellphones: A blue ocean strategy

Research output: Contribution to journalArticle

6 Citations (Scopus)

Abstract

The cellphone market has been dominated by global brand companies for years. However, "bandit" cellphones (i.e., unbranded or unknown-brand "white box" cellphones) have introduced a new business model that is changing the rules of the game. Low cost, high value-added features are characteristic of bandit cellphones. Developing countries offer huge market potential for the growth of bandit cellphone sales. MediaTek (the biggest supplier of chips for bandit cellphones in China) and many small and medium-size Chinese companies have created new businesses in the manufacture and sales of these cellphones. This paper uses the blue ocean strategy, proposed by Kim and Mauborgne, to analyze the bandit cellphone strategy. This analysis provides a good example in the field of strategy and innovation management.

Original languageEnglish
Pages (from-to)219-223
Number of pages5
JournalTechnology in Society
Volume32
Issue number3
DOIs
Publication statusPublished - 2010 Aug 1

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sales
Industry
Sales
market
value added
supplier
Developing countries
developing country
innovation
China
Innovation
costs
management
Cell phone
Costs
New business

All Science Journal Classification (ASJC) codes

  • Human Factors and Ergonomics
  • Business and International Management
  • Education
  • Sociology and Political Science

Cite this

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Bandit cellphones : A blue ocean strategy. / Chang, Shih-Chi.

In: Technology in Society, Vol. 32, No. 3, 01.08.2010, p. 219-223.

Research output: Contribution to journalArticle

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