Abstract
The purpose of this study is to identify different consumption behaviors of pet owners in a veterinary hospital so as to provide proper marketing strategies. A case study was conducted by combining data mining techniques and RFM model for a veterinary hospital located in Taichung City, Taiwan by examining its transactions data focusing on pet mice in 2014. The development of marketing strategies for the veterinary hospital is important to improve its service quality and strengthen the positive relationship between the pet owners and the case veterinary hospital.
| Original language | English |
|---|---|
| Title of host publication | Data Mining and Big Data - 2nd International Conference, DMBD 2017, Proceedings |
| Editors | Hideyuki Takagi, Yuhui Shi, Ying Tan |
| Publisher | Springer Verlag |
| Pages | 173-180 |
| Number of pages | 8 |
| ISBN (Print) | 9783319618449 |
| DOIs | |
| Publication status | Published - 2017 Jan 1 |
| Event | 2nd International Conference on Data Mining and Big Data, DMBD 2017 - Fukuoka, Japan Duration: 2017 Jul 27 → 2017 Aug 1 |
Publication series
| Name | Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) |
|---|---|
| Volume | 10387 LNCS |
| ISSN (Print) | 0302-9743 |
| ISSN (Electronic) | 1611-3349 |
Other
| Other | 2nd International Conference on Data Mining and Big Data, DMBD 2017 |
|---|---|
| Country | Japan |
| City | Fukuoka |
| Period | 17-07-27 → 17-08-01 |
Fingerprint
All Science Journal Classification (ASJC) codes
- Theoretical Computer Science
- Computer Science(all)
Cite this
}
Analyzing consumption behaviors of pet owners in a veterinary hospital. / Wei, Jo Ting; Lin, Shih Yen; Yang, You Zhen; Wu, Hsin-Hung.
Data Mining and Big Data - 2nd International Conference, DMBD 2017, Proceedings. ed. / Hideyuki Takagi; Yuhui Shi; Ying Tan. Springer Verlag, 2017. p. 173-180 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 10387 LNCS).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
TY - GEN
T1 - Analyzing consumption behaviors of pet owners in a veterinary hospital
AU - Wei, Jo Ting
AU - Lin, Shih Yen
AU - Yang, You Zhen
AU - Wu, Hsin-Hung
PY - 2017/1/1
Y1 - 2017/1/1
N2 - The purpose of this study is to identify different consumption behaviors of pet owners in a veterinary hospital so as to provide proper marketing strategies. A case study was conducted by combining data mining techniques and RFM model for a veterinary hospital located in Taichung City, Taiwan by examining its transactions data focusing on pet mice in 2014. The development of marketing strategies for the veterinary hospital is important to improve its service quality and strengthen the positive relationship between the pet owners and the case veterinary hospital.
AB - The purpose of this study is to identify different consumption behaviors of pet owners in a veterinary hospital so as to provide proper marketing strategies. A case study was conducted by combining data mining techniques and RFM model for a veterinary hospital located in Taichung City, Taiwan by examining its transactions data focusing on pet mice in 2014. The development of marketing strategies for the veterinary hospital is important to improve its service quality and strengthen the positive relationship between the pet owners and the case veterinary hospital.
UR - http://www.scopus.com/inward/record.url?scp=85026753343&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85026753343&partnerID=8YFLogxK
U2 - 10.1007/978-3-319-61845-6_18
DO - 10.1007/978-3-319-61845-6_18
M3 - Conference contribution
AN - SCOPUS:85026753343
SN - 9783319618449
T3 - Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
SP - 173
EP - 180
BT - Data Mining and Big Data - 2nd International Conference, DMBD 2017, Proceedings
A2 - Takagi, Hideyuki
A2 - Shi, Yuhui
A2 - Tan, Ying
PB - Springer Verlag
ER -