Analyzing consumption behaviors of pet owners in a veterinary hospital

Jo Ting Wei; Shih Yen Lin; You Zhen Yang; Hsin-Hung Wu

doi:10.1007/978-3-319-61845-6_18

Analyzing consumption behaviors of pet owners in a veterinary hospital

Jo Ting Wei, Shih Yen Lin, You Zhen Yang, Hsin-Hung Wu

Department of Business Administration

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Abstract

The purpose of this study is to identify different consumption behaviors of pet owners in a veterinary hospital so as to provide proper marketing strategies. A case study was conducted by combining data mining techniques and RFM model for a veterinary hospital located in Taichung City, Taiwan by examining its transactions data focusing on pet mice in 2014. The development of marketing strategies for the veterinary hospital is important to improve its service quality and strengthen the positive relationship between the pet owners and the case veterinary hospital.

Original language	English
Title of host publication	Data Mining and Big Data - 2nd International Conference, DMBD 2017, Proceedings
Editors	Hideyuki Takagi, Yuhui Shi, Ying Tan
Publisher	Springer Verlag
Pages	173-180
Number of pages	8
ISBN (Print)	9783319618449
DOIs	https://doi.org/10.1007/978-3-319-61845-6_18
Publication status	Published - 2017 Jan 1
Event	2nd International Conference on Data Mining and Big Data, DMBD 2017 - Fukuoka, Japan Duration: 2017 Jul 27 → 2017 Aug 1

Publication series

Name	Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume	10387 LNCS
ISSN (Print)	0302-9743
ISSN (Electronic)	1611-3349

Other

Other	2nd International Conference on Data Mining and Big Data, DMBD 2017
Country	Japan
City	Fukuoka
Period	17-07-27 → 17-08-01

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All Science Journal Classification (ASJC) codes

Theoretical Computer Science
Computer Science(all)

Cite this

Wei, J. T., Lin, S. Y., Yang, Y. Z., & Wu, H-H. (2017). Analyzing consumption behaviors of pet owners in a veterinary hospital. In H. Takagi, Y. Shi, & Y. Tan (Eds.), Data Mining and Big Data - 2nd International Conference, DMBD 2017, Proceedings (pp. 173-180). (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 10387 LNCS). Springer Verlag. https://doi.org/10.1007/978-3-319-61845-6_18

Wei, Jo Ting ; Lin, Shih Yen ; Yang, You Zhen ; Wu, Hsin-Hung. / Analyzing consumption behaviors of pet owners in a veterinary hospital. Data Mining and Big Data - 2nd International Conference, DMBD 2017, Proceedings. editor / Hideyuki Takagi ; Yuhui Shi ; Ying Tan. Springer Verlag, 2017. pp. 173-180 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)).

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Wei, JT, Lin, SY, Yang, YZ & Wu, H-H 2017, Analyzing consumption behaviors of pet owners in a veterinary hospital. in H Takagi, Y Shi & Y Tan (eds), Data Mining and Big Data - 2nd International Conference, DMBD 2017, Proceedings. Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), vol. 10387 LNCS, Springer Verlag, pp. 173-180, 2nd International Conference on Data Mining and Big Data, DMBD 2017, Fukuoka, Japan, 17-07-27. https://doi.org/10.1007/978-3-319-61845-6_18

Analyzing consumption behaviors of pet owners in a veterinary hospital. / Wei, Jo Ting; Lin, Shih Yen; Yang, You Zhen; Wu, Hsin-Hung.

Data Mining and Big Data - 2nd International Conference, DMBD 2017, Proceedings. ed. / Hideyuki Takagi; Yuhui Shi; Ying Tan. Springer Verlag, 2017. p. 173-180 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 10387 LNCS).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

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Wei JT, Lin SY, Yang YZ, Wu H-H. Analyzing consumption behaviors of pet owners in a veterinary hospital. In Takagi H, Shi Y, Tan Y, editors, Data Mining and Big Data - 2nd International Conference, DMBD 2017, Proceedings. Springer Verlag. 2017. p. 173-180. (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)). https://doi.org/10.1007/978-3-319-61845-6_18

Access to Document

10.1007/978-3-319-61845-6_18