Analyzing consumers' decisions to select micro-invasive aesthetic service providers using a hybrid method

Research output: Contribution to journalArticle

7 Citations (Scopus)

Abstract

Micro-invasive aesthetic services are becoming more popular, and thus the industry is becoming more competitive. It is thus critical for companies to better understand the criteria that consumers use when choosing a micro-invasive aesthetic service provider. In order to investigate this issue, three focus group interviews were carried out in this study and the related literature was reviewed in order to find the relevant criteria. The Decision Making Trial and Evaluation Laboratory (DEMATEL) was then employed to find casual relationships among the criteria, while the Analytic Network Process (ANP) was further applied to evaluate the importance of each criterion. After examining four criteria and 15 sub-criteria, the most important items were found to be consultant services, reputation of medical clinics, after-sales services, process and efficiency, and previous customer outcomes. If service providers can better understand the factors underlying consumer decisions with regard to micro-invasive aesthetic procedures, then they can better allocate their resources to enhancing their competitiveness.

Original languageEnglish
Pages (from-to)3071-3083
Number of pages13
JournalApplied Mathematics and Information Sciences
Volume8
Issue number6
DOIs
Publication statusPublished - 2014

Fingerprint

Hybrid Method
Industry
Sales
Decision making
Analytic Network Process
Competitiveness
Aesthetics
Customers
Decision Making
Resources
Evaluate
Evaluation

All Science Journal Classification (ASJC) codes

  • Analysis
  • Numerical Analysis
  • Computer Science Applications
  • Computational Theory and Mathematics
  • Applied Mathematics

Cite this

@article{87afca294a944995a998dfecf52f6f4f,
title = "Analyzing consumers' decisions to select micro-invasive aesthetic service providers using a hybrid method",
abstract = "Micro-invasive aesthetic services are becoming more popular, and thus the industry is becoming more competitive. It is thus critical for companies to better understand the criteria that consumers use when choosing a micro-invasive aesthetic service provider. In order to investigate this issue, three focus group interviews were carried out in this study and the related literature was reviewed in order to find the relevant criteria. The Decision Making Trial and Evaluation Laboratory (DEMATEL) was then employed to find casual relationships among the criteria, while the Analytic Network Process (ANP) was further applied to evaluate the importance of each criterion. After examining four criteria and 15 sub-criteria, the most important items were found to be consultant services, reputation of medical clinics, after-sales services, process and efficiency, and previous customer outcomes. If service providers can better understand the factors underlying consumer decisions with regard to micro-invasive aesthetic procedures, then they can better allocate their resources to enhancing their competitiveness.",
author = "Pai, {Fan Yun}",
year = "2014",
doi = "10.12785/amis/080648",
language = "English",
volume = "8",
pages = "3071--3083",
journal = "Applied Mathematics and Information Sciences",
issn = "1935-0090",
publisher = "Natural Sciences Publishing Corporation",
number = "6",

}

TY - JOUR

T1 - Analyzing consumers' decisions to select micro-invasive aesthetic service providers using a hybrid method

AU - Pai, Fan Yun

PY - 2014

Y1 - 2014

N2 - Micro-invasive aesthetic services are becoming more popular, and thus the industry is becoming more competitive. It is thus critical for companies to better understand the criteria that consumers use when choosing a micro-invasive aesthetic service provider. In order to investigate this issue, three focus group interviews were carried out in this study and the related literature was reviewed in order to find the relevant criteria. The Decision Making Trial and Evaluation Laboratory (DEMATEL) was then employed to find casual relationships among the criteria, while the Analytic Network Process (ANP) was further applied to evaluate the importance of each criterion. After examining four criteria and 15 sub-criteria, the most important items were found to be consultant services, reputation of medical clinics, after-sales services, process and efficiency, and previous customer outcomes. If service providers can better understand the factors underlying consumer decisions with regard to micro-invasive aesthetic procedures, then they can better allocate their resources to enhancing their competitiveness.

AB - Micro-invasive aesthetic services are becoming more popular, and thus the industry is becoming more competitive. It is thus critical for companies to better understand the criteria that consumers use when choosing a micro-invasive aesthetic service provider. In order to investigate this issue, three focus group interviews were carried out in this study and the related literature was reviewed in order to find the relevant criteria. The Decision Making Trial and Evaluation Laboratory (DEMATEL) was then employed to find casual relationships among the criteria, while the Analytic Network Process (ANP) was further applied to evaluate the importance of each criterion. After examining four criteria and 15 sub-criteria, the most important items were found to be consultant services, reputation of medical clinics, after-sales services, process and efficiency, and previous customer outcomes. If service providers can better understand the factors underlying consumer decisions with regard to micro-invasive aesthetic procedures, then they can better allocate their resources to enhancing their competitiveness.

UR - http://www.scopus.com/inward/record.url?scp=84904545922&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=84904545922&partnerID=8YFLogxK

U2 - 10.12785/amis/080648

DO - 10.12785/amis/080648

M3 - Article

AN - SCOPUS:84904545922

VL - 8

SP - 3071

EP - 3083

JO - Applied Mathematics and Information Sciences

JF - Applied Mathematics and Information Sciences

SN - 1935-0090

IS - 6

ER -