A three-stage model for smart phone use antecedents

Lee Yun Pan, Shih-Chi Chang, Chia Chi Sun

Research output: Contribution to journalArticle

4 Citations (Scopus)

Abstract

Due to the widespread use of smart phones with enhanced functions, telecom service providers Have responded in a variety of contexts but have yet to attract enough customers as expected. Few studies have been conducted to understand antecedents for using smart phone mobile services in Taiwan. To acquire a better understanding of why people use smart phone mobile services, we used focus groups to investigate the smart phone consumption decision process. This study combined existing theories, Unified Theory of Acceptance and Use of Technology (UTAUT), perceived playfulness, with new factors discovered through focus groups, to develop a three-stage model for smart phone use antecedents. This model can be adopted by related operators and companies as a foundation for setting business strategies and marketing programs, and also as a reference for other researchers to examine the relationships in the model.

Original languageEnglish
Pages (from-to)1107-1115
Number of pages9
JournalQuality and Quantity
Volume48
Issue number2
DOIs
Publication statusPublished - 2014 Mar 1

Fingerprint

Mobile Services
Taiwan
service provider
marketing
customer
Customers
Group
acceptance
Model
Operator
Relationships
Strategy
Context
Business
Marketing

All Science Journal Classification (ASJC) codes

  • Statistics and Probability
  • Social Sciences(all)

Cite this

Pan, Lee Yun ; Chang, Shih-Chi ; Sun, Chia Chi. / A three-stage model for smart phone use antecedents. In: Quality and Quantity. 2014 ; Vol. 48, No. 2. pp. 1107-1115.
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A three-stage model for smart phone use antecedents. / Pan, Lee Yun; Chang, Shih-Chi; Sun, Chia Chi.

In: Quality and Quantity, Vol. 48, No. 2, 01.03.2014, p. 1107-1115.

Research output: Contribution to journalArticle

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