Han-Kui Liu

Associate Professor

  • 16 Citations
  • 1 h-Index
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Museums Engineering & Materials Science
museum Social Sciences
equity Social Sciences
customer Social Sciences
Values Social Sciences
Natural sciences Engineering & Materials Science
natural sciences Social Sciences
Taiwan Social Sciences

Research Output 2015 2015

  • 16 Citations
  • 1 h-Index
  • 1 Article
16 Citations (Scopus)

Constructing Customer-based Museums Brand Equity Model: The Mediating Role of Brand Value

Liu, C. R., Liu, H-K. & Lin, W. R., 2015 May 1, In : International Journal of Tourism Research. 17, 3, p. 229-238 10 p.

Research output: Contribution to journalArticle