• 118 Citations
  • 4 h-Index
19972018
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Fingerprint Dive into the research topics where Kaili Yieh is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 4 Similar Profiles
performance measurement Social Sciences
Malaysia Medicine & Life Sciences
Taiwan Medicine & Life Sciences
Health Expenditures Medicine & Life Sciences
marital status Social Sciences
knowledge management Social Sciences
loyalty Social Sciences
Parasites Medicine & Life Sciences

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Research Output 1997 2018

  • 118 Citations
  • 4 h-Index
  • 7 Article

An investigation of B-to-B brand value: evidence from manufacturing SMEs in Taiwan

Yieh, K., Yeh, C. H., Tseng, T. H., Wang, Y. S. & Wu, Y. T., 2018 Apr 3, In : Journal of Business-to-Business Marketing. 25, 2, p. 119-136 18 p.

Research output: Contribution to journalArticle

Industry
Marketing
Brand value
Taiwan
Buyers
44 Citations (Scopus)
Smartphones
loyalty
Values
Moderators
age difference
6 Citations (Scopus)

The Effects of Technology Readiness on Customer Perceived Value: An Empirical Analysis

Yieh, K., Chen, J. S. & Wei, M. B., 2012 Jun 1, In : Journal of Family and Economic Issues. 33, 2, p. 177-183 7 p.

Research output: Contribution to journalArticle

Technology
Empirical analysis
Technology readiness
Customer perceived value
Social Values
20 Citations (Scopus)

Comparing with your main competitor: The single most important task of knowledge management performance measurement

Huang, M. J., Chen, M. Y. & Yieh, K., 2007 Aug 1, In : Journal of Information Science. 33, 4, p. 416-434 19 p.

Research output: Contribution to journalArticle

performance measurement
Knowledge management
knowledge management
firm
methodology
46 Citations (Scopus)

Understanding the antecedents to customer loyalty by applying structural equation modeling

Yieh, K., Chiao, Y. C. & Chiu, Y. K., 2007 May 1, In : Total Quality Management and Business Excellence. 18, 3, p. 267-284 18 p.

Research output: Contribution to journalArticle

Customer satisfaction
Structural equation modeling
Customer loyalty
Employees
Customer trust