Projects per year
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Dive into the research topics where Ｋaili Yieh is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Projects
Research output
- 155 Citations
- 4 h-Index
- 7 Article
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An investigation of B-to-B brand value: evidence from manufacturing SMEs in Taiwan
Yieh, K., Yeh, C. H., Tseng, T. H., Wang, Y. S. & Wu, Y. T., 2018 Apr 3, In: Journal of Business-to-Business Marketing. 25, 2, p. 119-136 18 p.Research output: Contribution to journal › Article › peer-review
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Predicting smartphone brand loyalty: Consumer value and consumer-brand identification perspectives
Yeh, C. H., Wang, Y. S. & Yieh, K., 2016 Jun, In: International Journal of Information Management. 36, 3, p. 245-257 13 p.Research output: Contribution to journal › Article › peer-review
70 Citations (Scopus) -
The Effects of Technology Readiness on Customer Perceived Value: An Empirical Analysis
Yieh, Ｋ., Chen, J. S. & Wei, M. B., 2012 Jun 1, In: Journal of Family and Economic Issues. 33, 2, p. 177-183 7 p.Research output: Contribution to journal › Article › peer-review
11 Citations (Scopus) -
Comparing with your main competitor: The single most important task of knowledge management performance measurement
Huang, M. J., Chen, M. Y. & Yieh, K., 2007 Aug, In: Journal of Information Science. 33, 4, p. 416-434 19 p.Research output: Contribution to journal › Article › peer-review
21 Citations (Scopus) -
Understanding the antecedents to customer loyalty by applying structural equation modeling
Yieh, Ｋ., Chiao, Y. C. & Chiu, Y. K., 2007 May 1, In: Total Quality Management and Business Excellence. 18, 3, p. 267-284 18 p.Research output: Contribution to journal › Article › peer-review
50 Citations (Scopus)